Overview:
Yee Lee Trading is seeking a strategic, hands-on, and business-minded Branch Head to lead our operations in Perak, one of our most critical and high-potential branches. This leadership role requires full accountability over sales across all channels, branch financials, warehouse & logistics, and office administration. You will function as the CEO of the branch, responsible for performance, people, and profitability.
Key Responsibilities:
1. Sales & Commercial Leadership
- Drive sales performance across all key channels: General Trade (GT), Modern Trade (MT), Horeca, E-commerce, and Emerging Markets.
- Ensure full distribution, outlet penetration, in-market execution, and brand visibility of both agency and Yee Lee's house brands.
- Lead and coach a cross-functional sales team to achieve and exceed monthly targets.
2. Financial & P&L Accountability
- Own and manage the branch Profit & Loss (P&L).
- Ensure strong controls over expenses, collections, credit risk, and stock holding levels.
- Work closely with Finance to ensure healthy cash flow and full compliance with financial SOPs.
3. Logistics & Operational Management
- Oversee warehouse, logistics, and last-mile delivery to ensure reliable and cost-efficient operations.
- Proactively manage stock turnover, inventory accuracy, and zero-tolerance for out-of-stock (OOS) issues.
- Collaborate with HQ teams (Roadnet, Market Planning, Supply Chain) to resolve operational bottlenecks.
4. People & Culture Leadership
- Lead and develop a high-performing team across sales, warehouse, logistics, and admin functions.
- Build a performance-driven culture grounded in integrity, speed, and accountability.
- Identify talent gaps and develop succession plans within the branch.
5. Branch Administration & Compliance
- Ensure the branch operates in full alignment with company policies, audit requirements, and legal standards.
- Maintain discipline, compliance, and data accuracy across all admin-related functions.
Expectations of the Role:
- Act as a business owner, making fast, data-driven decisions to drive growth and operational excellence.
- Deliver consistent monthly performance in revenue, margins, cost control, and in-market execution.
- Champion speed-to-market, 5-star trade execution, and outlet expansion.
- Provide HQ with timely market insights, pricing feedback, and local competitor intelligence.
- Build and maintain strong relationships with key customers, retailers, principals, and local stakeholders.
- Ensure 5-star principal engagement, timely reporting, and local sales volume traction.
- Protect and grow Yee Lee's reputation as the preferred FMCG distributor in Malaysia.
What Success Looks Like:
- Sales growth exceeds market average.
- Agency and house brands dominate the shelves with strong visibility and pull.
- High-performing, disciplined, and agile teams.
- Operational KPIs (delivery, inventory, collection) are consistently achieved.
- Yee Lee is known as the Hybrid Distributor with our own portfolio of House-brands and representing some of the well known Principal brands.
Requirements:
- Minimum 810 years in FMCG distribution with proven experience managing cross-functional teams.
- Strong commercial acumen and leadership capabilities.
- Deep understanding of multi-channel sales (GT, MT, HoReCa, etc.).
- Experience handling branch-level operations including financials, warehousing, and admin functions.
- Excellent communication, stakeholder management, and problem-solving skills.
- Bachelor's Degree in Business, Marketing, or a related field.
