Analyze sales, market, and consumer data to identify business opportunities and develop short- and medium-term growth strategies for assigned product categories.
Develop commercial strategies, including the 6P framework (Product, Price, Place, Promotion, Packaging, and Proposition) and budgeting plans to support business objectives.
Partner closely with Brand Marketing teams to align commercial priorities, product launches, and growth initiatives.
Collaborate with Sales teams to ensure trade promotions and commercial activities are effectively planned and executed across channels.
Monitor product availability, visibility, and in-market execution to maximize sales performance.
Evaluate the effectiveness of promotional campaigns and recommend optimization strategies based on business performance.
Conduct regular market, competitor, and channel analysis to identify trends, opportunities, and potential risks.
Prepare business performance reports and provide actionable market intelligence to support strategic decision-making.
Key Requirements
Bachelor's degree in Business, Marketing, Economics, or a related field.
Minimum 4 years of experience in Brand Commerce, Trade Marketing, Category Management, Commercial Planning, or related functions.
Strong analytical skills with the ability to interpret sales, market, and consumer data to generate business insights.
Good understanding of commercial planning, trade promotions, and category growth strategies.
Experience collaborating with cross-functional teams, particularly Sales and Brand Marketing.
Strong problem-solving, communication, and stakeholder management skills.
Proficient in Microsoft Excel and presentation tools; experience with business intelligence or data visualization tools is a plus.
Able to work in a fast-paced environment and manage multiple priorities effectively.
