A premium sleepwear and loungewear brand is seeking a Brand Designer to develop a sophisticated and timeless visual identity system. The focus is on quiet luxury, softness, and comfort, appealing to a unisex audience who values style at home and while traveling. The ideal candidate will craft a clean, elegant, and contemporary brand presence that avoids trends, cuteness, or overt femininity. The brand identity will be applied across product labels, embroidery, packaging, and digital assets, ensuring a cohesive and elevated look throughout all touchpoints.
Deliverables
- Primary and secondary wordmark logos reflecting a modern, luxurious aesthetic
- Optional icon inspired by moonlight or clouds
- Cohesive color palette and contemporary typography system
- Brand guideline PDF outlining usage, color, and typography rules
- Final files delivered in vector formats suitable for print and digital
- Applications for product (labels, embroidery, engraving), packaging (boxes, pouches), and digital (social media, website headers)
Requirements
- Proven experience designing brand identities for premium or lifestyle brands
- Strong portfolio demonstrating clean, elegant, and timeless design work
- Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Ability to create unisex visual identities with broad appeal
- Understanding of branding for both physical products and digital platforms
- Excellent communication and ability to interpret creative direction
- Availability to deliver all assets within agreed timelines
- Attention to detail and commitment to delivering polished, production-ready files
About Twine
Twine is a leading freelance marketplace connecting top freelancers, consultants, and contractors with companies needing creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine enables companies to scale their teams globally.
Our Mission
Twine's mission is to empower creators and businesses to thrive in an AI-driven, freelance-first world.
