Brand Executive / Assistant Brand Manager

Hello. We're Blood.

Our purpose is to revolutionize periods.

Who are we

Blood is a challenger brand in the period care space. We exist to break taboos, push boundaries, and help people with periods to bleed unapologetically. Our obsession with deeply understanding our users drives our innovation in creating products that are both high performing, and better for their bodies and skin.

Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief).

We're scaling fast across Southeast Asia with key markets in Singapore, Malaysia, Indonesia and Thailand in launch-phase, selling online and across more than 9,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we're looking for / The role

We are seeking a hands-on Assistant Brand Manager to partner closely with the Senior Brand Manager in driving the growth of Blood in Malaysia. In this pivotal role, you will translate brand vision into action by leading rollout across media, communication and activations, ensuring strategic initiatives are brought to life. You'll also co-develop growth strategies and pinpoint key levers of growth with the Senior Brand Manager. This is a role for someone who thrives in ownership, collaborating with a tight-knit team and diverse stakeholders to bring brand strategy to life.

Core Responsibilities:

Brand Ownership & Strategy (45%)

1. Strategic Roadmap Development: Partner closely with the Senior Brand Manager to co-create the Malaysia brand growth plan; identifying the key levers that will move the needle.
2. Brand Advocacy & Stewardship: Take full accountability for how Blood lives and breathes in Malaysia. You ensure every touchpoint — from digital ads to physical booths — adheres to the brand DNA.
3. Market Insight & Innovation: Actively monitor the Malaysian landscape to identify local nuances and consumer shifts, proposing creative strategies that keep Blood at the forefront of the period-care category.

Integrated Campaign Execution (40%)

1. 360° Campaign Orchestration: Lead the end-to-end rollout of marketing campaigns across both online and offline channels. You will manage agency/stakeholder relationships and internal timelines to ensure our message is consistent and impactful.
2. Cross-Functional Coordination: Work with key stakeholders (sales, trade marketing, socials) to ensure seamless integration and execution of all marketing activities.
3. On-Brand Delivery: Manage the day-to-day details of campaign assets and physical activations, ensuring all touchpoints are on-brand, high-quality and delivered on schedule.

Performance tracking, reporting & market insights (15%)

1. KPI Monitoring & Reporting: Track and analyze the effectiveness of all brand awareness and growth activities, providing actionable insights to help the team iterate and improve.
2. Competitor & Market Analysis: Keep a pulse on the Malaysia market, tracking competitor moves and industry trends to ensure Blood remains the most visible and accessible choice.
3. Operational & Budget Hygiene: Maintain the administrative backbone of the brand — work within Malaysia marketing budget, processing POs and ensuring vendors are managed professionally and efficiently.

Skills & Qualifications

1. Minimum 2-4 years of experience in FMCG brand management or marketing, ideally in health & wellness.
2. Proven ability to execute commercially, run media campaigns on platform (Meta, TT, XHS) and track performance.
3. Strong project management, coordination and communication skills.
4. Familiarity with the Malaysia market is preferred.

A bit more about us

• Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
• Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
• Strong backing - We are funded and backed by DSG Consumer Partners, as well as top angel investors in SE-Asia
• Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.
• We're committed to your growth as well — offering unique learning opportunities and progression as we scale

Why Join Us

Be part of a vibrant, innovative environment where you are empowered with the tools, resources, and leadership support to excel and grow. Join a purpose-driven organization that is challenging norms and influencing the health and lives of millions of women in Southeast Asia.

If you're ready to make a lasting impact and be part of a brand that's changing the game, we'd love to hear from you.