Company Description Luxor Beauty World Sdn. Bhd. has been dedicated to the beauty industry in Malaysia since 1987, specializing in the marketing and distribution of beauty products. The company leverages decades of experience to identify leading brands and bring them to customers for maximum satisfaction. Luxor Beauty World is known for building brands into household names and supporting brand partners in achieving their goals. Driven by passion and gratitude, the team focuses on excellence, strong relationships, and long-term growth in the beauty market.
Role Description This is a full-time, on-site BRAND EXECUTIVE/ASSISTANT MANAGER
- Brand Management: Assist in managing all aspects of brand development, including positioning, messaging, and identity.
- Market Analysis: Support in conducting market research and analysis to identify market trends, consumer insights, and competitive landscapes.
- Communication Skills: Convey brand messages effectively both internally and externally through excellent verbal and written communication.
- Stay Ahead of the Curve: Conduct ongoing market research and competitive analysis to identify emerging trends and generate actionable insights that enhance our marketing strategies.
- Contribute to Team Success: Support the marketing team and contribute to overall company goals by tackling additional related tasks as needed.
- Manage Marketing Budget: Take ownership of budget planning and execution, ensuring resources are allocated effectively to achieve optimal marketing impact.
- Measure and Optimize: Track campaign performance using key metrics, analyze results, and provide comprehensive reports to inform strategic adjustments and maximize ROI.
- Brand Performance Tracking: Use metrics and KPIs to help track the performance of brand initiatives and make data-driven decisions.
- Industry Knowledge: Stay updated with industry trends, best practices, and emerging technologies in brand management and marketing.
- Adaptability: Adapt to changing market dynamics and assist in adjusting brand strategies accordingly.
- Champion Influencer Partnerships: Collaborate with influencers to create compelling and authentic content across various platforms, ensuring brand consistency and impactful results.
- Orchestrate Memorable Events: Lead the planning and execution of marketing events from concept to completion, ensuring they are delivered on time, within budget, and exceed expectations.
Requirements
- Proven working experience as Brand & Marketing Senior Executive/Manager in Professional Skincare Category as least 5 years
- Well-connected in the Skincare Industry with good salon insights and rapport
- Proven ability to develop brand and marketing strategies and communicate to B2Bs & B2Cs
- Experience in identifying target audiences and devising effective campaigns
- Excellent understanding of the full marketing mix
- Strong analytical skills partnered with a creative mind
- Data-driven thinking and an affinity for numbers
- Outstanding communication skills
- Passionate in Skincare Industry
- Up to date with latest trends and marketing best practices
- Understanding in digital marketing & e-commerce
- Degree in marketing or a related field
Qualifications
- Ability to develop and execute brand strategy and brand management plans, with strong skills in Brand Strategy and Brand Management.
- Experience in conducting Market Research to analyze trends, customer behavior, and competitor activities for brand planning.
- Strong Communication skills for coordinating with internal teams, external partners, and presenting brand initiatives clearly.
- Proficiency in Brand Marketing, including planning campaigns, promotions, and brand communication across relevant channels.
- Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
- Experience in the beauty, FMCG, or retail industry is an advantage.
- Strong analytical and reporting skills, with attention to detail and the ability to manage multiple projects.
- Comfortable working on-site in Shah Alam, with a collaborative mindset and commitment to brand growth.
