Position Summary
The Brand Executive is responsible for supporting the planning, execution, and evaluation of integrated marketing initiatives that drive brand growth, consumer engagement, and business performance. This role works closely with cross-functional teams, external agencies, and business partners to deliver impactful brand activities across in-store, on-ground, digital, and above-the-line (ATL) channels. The position plays a key role in executing consumer-centric campaigns, managing marketing materials and promotional activities, monitoring market and competitor trends, and ensuring effective utilization of marketing budgets. It also supports the development of meaningful consumer experiences and strengthens brand equity through effective marketing execution in a dynamic FMCG environment.
Working Location: Vinda SEA HQ (Bandar Bukit Raja, Klang, next to Setia Alam
)
You will play an important role t
o:1) Brand Activiti
- esSupport in recommendation and implementation of strategic and tactical brand initiative
- s.Sampling at relevant touch points e.g. in-store, on-ground, online and et
- c.Work closely with external agencies, Sales & Product Consultant team on sampling activities plan inclusive of planning on stock requirement, target outlets/ locations, deliver
- y.Work with agencies to develop sampling tools, communication materials to support the sampling activitie
- s.Follow through with Fulfillment agency on delivery of sample request
- s.Point-of-Sales-Material (POSM) / Merchandising Materials / Brand Image
- ryPrepare briefing documents to advertising agency on the key message to be portraye
- d.Follow through the process of developing the artwork to final stage, including obtaining the best quotation for printin
- g.Work closely with sales on the quantities and outlet allocation
- s.Arrange for delivery and installatio
- n.In-store activation / Consumer Engagement activities e.g. roadshows & event
- s.Work closely with Sales & Customer Marketing on the right channels and outlets selection, consumer recruitment to ensure efficient executio
- n.Work with agency to develop communication materials to support the activitie
- s.Work with premium suppliers to develop the right gifts to support the activitie
- s.Work with event agency on planning, coordinating & executing marketing initiative to drive event awareness, engagement & successful on ground executio
- n.Evaluate the effectiveness of the brand activities (post-mortem
- ).Support tactical Sales request e.g. press ad visuals, ad hoc sample, bundling request and et
- c.Prepare communication deck, ensure proper communications and execution via inter-departmental liaiso
n.
2) Digital P
- lanProvide ideas and input into the 360 digital plan during annual business pl
- an.Assist in the development and execution of digital plan which involves touchpoints such as paid media, social network, mobile, website, e-comm and intern
- et.Work and follow up closely with internal and external agencies in the execution of consumer engagement campaigns on digital platforms including Social Media & Mobile touchpoin
- ts.Work closely with agency to manage communication & Facebook engagement activiti
- es.Work closely with fulfilment agency to manage delivery of Facebook contest prizes and sample reques
- ts.Work closely with digital agency & Consumer Care to manage and response to customer enquiries on Facebo
- ok.Work closely with agencies to drive post evaluation of results and learnings of digital projec
- ts.Work with agency to update website to communicate marketing activiti
es.
3) Above-the-Line (ATL) Activi
- tiesAssist in the developmental and implementation of ATL activit
- ies.Involve in agency briefing and meeti
- ngs.Follow-up and coordinate on production materials requirem
ent.
4) Advertising & Promotion (A&P) B
- udgetMonitor and manage marketing activities to be spent within the allocated A&P bu
dget.
5) Competitor An
- alysisMonitor, review and analyze competitor activities such as pricing, communication and launch / rel
aunch.
6) Re
- portingMonitor and update marketing acti
- vities.Analyze and update monthly management reports on compe
titors.
To be successful in this role, you will need
- to have:Bachelor's Degree in Business, Marketing, Economics, Psychology or relat
- ed fieldAt least 1 year working experience in brand man
agement.
