Brand Manager - FMCG Beauty

Job Summary

The Brand Manager will be responsible for developing and executing brand strategies for a portfolio of premium personal care products. The role requires a strategic, data-driven, and creative thinker who can lead brand equity growth, manage large-scale innovations, and drive sustainable commercial performance.

About the Company

Our client is a prominent beauty and personal care MNC known for high-quality, scientifically backed products. With a strong regional presence, they are committed to promoting wellness and enhancing the daily lives of consumers through aesthetic intelligence and innovation.

About the Role

This role plays a pivotal part in shaping brand strategy and marketing execution for a leading portfolio. You will lead brand planning across all channels and oversee the end-to-end go-to-market execution for new product innovations.

Key Responsibilities

• Lead brand planning and execution across ATL, BTL, digital, and in-store channels.

• Manage NPD and portfolio innovation, including launch strategies and go-to-market execution.

• Develop strong brand positioning based on consumer insights, market trends, and competitor analysis.

• Monitor brand performance, generate business reviews, and recommend growth strategies.

• Oversee A&P budget allocation and track the effectiveness of brand campaigns.

• Collaborate with cross-functional teams (regulatory, trade marketing, supply chain) to align on key initiatives.

• Lead external agency relationships (creative, media, P.R.) and ensure high-quality outcomes.

Requirements

• Degree in Marketing, Business, or a relevant field.

• 6-8 years of brand management experience in FMCG, ideally within the personal care or beauty category.

• Strong commercial mindset with experience in data-driven brand strategy.

• Hands-on experience with new product development and marketing communications.

• Excellent stakeholder and project management skills.

• Strong analytical, leadership, and communication skills