Job description:
Your Role
As a Brand Manager, you will be responsible for leading the activation of our brand strategy in our SEA distributor markets (Malaysia, Singapore, South Korea, Philippines, Vietnam and Thailand) across consumer facing channels.
Using breakthrough thinking and category, consumer, brand and customer understanding to create a clear and ambitious growth vision and strategy for the assigned portfolio. This is a role of high strategic importance for the assigned portfolio. You'll be part of the marketing team working across a range of varied and exciting brand projects, from our big bang national advertising campaigns, through to building a standout brand experience across direct-to-consumer channels.
Your Key Tasks
- Lead the development of the Brand Marketing Plan.
- Work with cross functional team and distributors to implement plans in the marketplace and monitors the performance of the support plans.
- Lead in innovation, activation and advertising for deployment of Brand Marketing Plan and budget.
- Lead in ongoing analysis and review of consumer, category, channel/customer, and competitive information as part of a situation assessment of brand performance and identify growth opportunity.
- Support the business development team and distributors to provide brand materials, consumer insights & input into customer stories and customer development plans.
- Support creation of the Integrated Business Plan based on viewing Category Strategy through the lens of the local market reality.
- Budget managements of total marketing investment with clear tracking & ownership of budget.
- Involve in launch management, building launch plans, customer sell-in and legal and regulatory issues.
- Manage the assigned brand's new product launch assessment and deployment in the local market, including P&L, pricing, place and positioning.
- Creating & driving marketing campaign programs across Out of Home, retail and ecommerce with both above the line & below the line strategies
Stakeholder Management and key interfaces
- Internal: Trade Marketing, Supply Chain (Regional, local), Finance, Business Development, Legal, Regulatory Affairs, R&I, Innovation & all key stakeholders across the functional teams.
- External: Distributor Channel / Trade Marketing, external suppliers & agencies
Skills and Experience
Must have:
- Bachelor's Degree in Marketing or equivalent.
- Minimum of 5 years experience in brand/product management/marketing, preferably in the consumer goods industry.
- Proven experience in developing and implementing effective and integrated brand plans.
Nice to have:
- You are always obsessed with consumer intimacy and completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
- You are an excellent communicator and able to work in a multi-cultural environment.
- Media-savvy, particularly in digital marketing and know-how.
- Experienced in project and budget management.
- Natural multitasker and enjoy working in a fast-paced environment
- Systems: Kantar and Euro monitor
- Skills:
- Analytical skills and data manipulation/drilling
- Organisational skills
- Experience in managing SEA markets preferred
- Diverse background of FMCG/Start up
- Regional exposure
Who we are looking for
- Bias for action, drive for results
- Networking and influencing
- A strong sense of ownership and accountability
- Organisationally and analytically strong
- High level of resilience and problem solving
- A dot connector
- Curiosity: A customer centric mindset.
- Ability to perform under tight deadlines
- Relevant values, drivers for this role
- Performance and growth mindset
- Agility to thrive in a volatile, uncertain, complex and ambiguous world
- Flexibility to drive change
- Passionate about Tea
What's in it for you
- Health insurance coverage for you and your dependents
- Flexi benefits
- Well-being leave
- Employer provident fund contributions above statutory
- Hybrid working
