Key Responsibilities
As a Brand Manager, you will lead the strategic development and execution of branding initiatives to elevate and strengthen the company's brand image. You will be responsible for overseeing the end-to-end management of branding campaigns, ensuring alignment with organizational goals, and driving measurable business impact.
- Lead the development and implementation of comprehensive branding strategies and campaigns that align with the company's vision and business objectives.
- Oversee campaign planning, execution, and performance monitoring, providing data-driven insights and strategic recommendations to optimize results.
- Manage budgets and timelines effectively to ensure campaigns are delivered on schedule and within allocated resources.
- Conduct and supervise market research activities to identify emerging trends, consumer behaviors, brand positioning opportunities, and competitive threats.
- Build and maintain strong relationships with external agencies, vendors, and partners, ensuring high-quality deliverables and seamless collaboration.
- Lead and coordinate cross-functional teams-including design, digital marketing, promotions, and communications-to ensure consistent brand messaging across all channels and touchpoints.
- Facilitate and guide creative brainstorming sessions, fostering innovation and fresh ideas to enhance brand campaigns.
- Prepare and present comprehensive post-campaign performance reports to senior management, highlighting key insights, ROI, and strategic recommendations for continuous improvement.
- Oversee the creation of compelling, on-brand content across multiple platforms, ensuring messaging resonates with target audiences.
- Manage administrative processes related to branding initiatives, including billing and progress reporting, while ensuring transparency and accountability within the team.
- Mentor and develop junior team members, fostering a collaborative and high-performance work environment.
Requirements
- Bachelor's Degree in Marketing, Business Administration, Mass Communication, or a related field. Master's degree is an added advantage.
- Minimum 57 years of relevant experience in brand management, marketing communications, or FMCG/retail industry, with at least 2 years in a managerial role.
- Proven track record in developing and executing successful brand campaigns that drive measurable business results.
- Strong knowledge of brand positioning, consumer insights, and market trends.
- Excellent project management skills, with the ability to manage multiple campaigns, budgets, and timelines simultaneously.
- Strong leadership skills with experience managing cross-functional teams and external agencies/vendors.
- Creative thinker with the ability to translate brand strategy into impactful campaigns.
- Strong analytical skills with the ability to interpret campaign data, measure ROI, and make data-driven recommendations.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in Microsoft Office (Word, Excel, PowerPoint) and familiarity with digital marketing/analytics tools.
- High level of initiative, adaptability, and ability to thrive in a fast-paced environment.
- Fluent in English and Bahasa Malaysia; Mandarin proficiency is an added advantage.
MR D.I.Y. is a home-grown enterprise with over 1,300 stores across Malaysia and Brunei. The home improvement retailer has dedicated to make a positive difference in the lives of its valued customers by offering convenience at all its stores nationwide and online at mrdiy.com.my
All MR. D.I.Y. stores are managed directly and the retailer often works in collaboration with owners of shopfront properties or owners of malls. MR. D.I.Y. stores offer a wide selection of SKUs across five major categories, namely hardware; household and furnishing; electrical; stationery and sports equipment products; and others (comprising toys, car accessories, jewellery, cosmetics, food and beverage items, as well as health and personal care).
The Company strives to put its customers first by operating an innovative business that is flexible when it comes to providing a wide variety of products, good quality and value-for-money, holding true to the Company's motto of Always Low Prices.
