Brand Manager

Position Summary

Joining Nestl means you are joining the largest Food and Beverage Company in the world.At our very core, we are a human environment passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future.A Nestl career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it.With Nestl, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Brand Manager to plan and control the development and implementation of short and long term marketing strategies towards achieving planned sales, profit and market share objectives to ensure growth of the Nestl Professional culinary business.

A day in the life of a Brand Manager

• Plan and execute the Food strategy and marketing programs, focusing on food solutions and Western cuisine range, incl strategic developmental SKUs (Savory Solutions portfolio). Handling the largest brand in Nestle from an Out of Home perspective.
• Understand customer and consumers habits, attitudes and motivations and translate into inspiring insights and a compelling brand plan to drive competitive advantages.
• Strengthen C2C engagements related to the entire savory portfolio and building relationships with various associations to continue to build the brand in OOH.
• Develop business plan, customer /consumer programs to increase consumption moments and market share, focusing on Key Channels (e.g. FSR/Hotels/Cafes).
• Innovation and Renovation - Develop and launch products within Pipeline framework, backed by customer/consumer insight.
• Drive customized opportunities with Key Accounts Team.
• Assess market research/survey results, monitor competitor movements, analyse market trends, propose relevant strategies and action plans.
• Manage the PFME budget for brand(s) and category profitability.
• Responsible for Food event management & coordination, i.e. exhibition, cooking competitions & customer demo.
• Formulate & manage new business opportunity targeting industrial sales & e-commerce customers through strong coordination with sales team.

What will make you successful

• Bachelor's Degree in Business Administration, Marketing, Finance, or a related field.
• 5+ years of working experience
• Proficiency in Mandarin is an added advantage