Position Snapshot (Brand Manager – Purina)
Location: Kuala Lumpur, Malaysia
Company: Nestlé Products Services
Permanent – Full Time
3-5 years of experience in marketing and brand management
Position Summary
Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestlé career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestlé, you are enabled and encouraged to grow not only as professionals, but also as people.
We a looking for a Brand Manager to delight target consumers, build a strong brand and generate strong brand building results.
A day in the Life of a Brand Manager
- Developing and updating consumer portraits and engagement funnels to understand consumers.
- Activating the brand essence across all touchpoints.
- Managing the 60/40+ basket, packaging, NHW dashboard, and CSV initiatives for your brand.
- Collaborating with cross-functional teams to execute brand and ICP plans, monitor performance, and ensure strategic alignment.
- Manage and develop marketing materials for pet specialists channel.
- Driving innovation and renovation to keep the brand vibrant and relevant.
- Partnering with communication agencies to create engaging brand experiences and impactful campaigns.
Job Responsibilities
- Develop and execute brand strategies across different channels.
- Update consumer insights and engagement funnels to ensure consumer-centricity.
- Manage portfolio elements: packaging, pricing, promotional strategies, and SKU proposals for key channels/customers.
- Apply innovation levers and execute the innovation pipeline.
- Track and monitor brand health, performance, and business impact of PFME and TTS investments.
- Contribute to OBIs, Big Ideas, and engagement strategies to create rewarding brand experiences.
- Partner with communication agencies to ensure all brand communication enhances the company's image as a trusted NHW leader.
Job Requirements
- A minimum of 3–5 years in brand management or marketing. Experience in pet specialists channel or nutrition background is a plus point.
- Ability to work autonomously and understand both Malaysia and Singapore markets. Wiling to travel once a month to Singapore.
- Proactive in learning new channels and applying the knowledge effectively.
