Overall job objectives
Responsible for developing and implementing strategic marketing initiatives to enhance brand visibility, drive sales and foster brand loyalty. The Brand Manager will work closely with cross-functional teams, including sales, product development and advertising to ensure the successful execution of brand strategies.
Core responsibilities
Branding & Marketing Strategy
- Develop comprehensive branding and marketing strategies aligned with company objectives.
- Take initiative to identify key opportunities and gaps through deep market analysis and understanding of the competitive landscape.
- Define product strategies and roadmaps to drive brand positioning and growth.
Product Marketing & Launch Planning
- Plan and execute consumer marketing launch plans for new products, product re-launches, and other brand campaigns.
- Oversee advertising and media planning efforts to ensure timely and accurate promotion of products.
- Assist in executing activities that communicate the company's value proposition, including brand campaigns and promotional events.
Cross-Functional Coordination
- Act as the lead point of contact for cross-functional teams, providing essential product information, planning, and briefing to the sales department.
- Collaborate with internal stakeholders including product, sales, and design teams to align marketing efforts with business goals.
Market & Consumer Research
- Conduct research to identify emerging consumer trends and insights.
- Analyze market trends and developments that could impact offline marketing strategies and recommend actionable improvements.
Creative Communication & Execution
- Work closely with the creative team to ensure advertising and promotional materials are aligned with the brand identity.
- Provide clear communication and direction for creative deliverables including designs, copy, and visual assets.
