Position Summary
The Brand Manager/Senior Brand Manager is responsible for leading and driving category growth to support the company's business and brands objectives. The incumbent manages Brand/Trade Marketing, driving the development of marketing and brand strategies for assigned category/categories in Singapore, while working closely with regional and local commercial and cross-functional teams to ensure strategic and timely inputs are provided to meet business objectives.
Working location: Malaysia, 25-50% travel needed to Singapore
Roles & Responsibilities
Brand Management
- Deliver 360 marketing plans, briefs and budgets in support of total company objectives. This covers: Creative & Media, Trials, Promotions, Channel and shopper marketing, Consumer relationship management – recruitment, retention and loyalty
- Ensure proper execution of assigned brand's marketing operations as agreed in the brand plan.
- Ensure adherence to the brand's platform and expression guidelines.
- Present overview of category and business performance during Monthly/Quarterly Business Reviews and Annual Business Planning.
- Provide conclusion of findings and action plan from consumer research (if any).
Consumer, Competitor and Market Analysis
- Drive consumer understanding to develop concepts that can better address consumers needs and attitude in marketing campaigns.
- Guide and add value to the team in analyzing and drawing insights from all available data and how it impacts the business moving forward.
- Drive competitors analysis with the team on a quarterly basis or on need basis for any change in plans or pre-emptive actions.
Partnership with Agencies
- Responsible for day-to-day operations with all agencies and partners i.e. creative, media, promotion, PR, event, agencies ensuring proper execution of marketing plans.
- Develop and aligned KPI with agencies.
Budget
- Supports brand P&L governance and performance tracking
- Manage brand's marketing budget and continuously aiming for improved effectiveness to achieve objectives and plans.
Management and Leadership
- Build a high-performance team through effective performance management, communication, and coaching of staff.
- Manage assigned projects, prioritize work, and balance strategic and tactical issues across the team.
- Provide clear leadership that establishes high personal ethics, walk in line with one and demonstrate leadership values consistent with RGE & Vinda Values, establish high credibility with key stakeholders, and promote and foster a team's culture consistent with the company's values.
- Drive collaboration of the team with all other cross-functional departments which has an impact on the marketing strategies or execution of plans.
- Establish appropriate KPIs for the team in line with the company's business and brand objectives.
Qualifications & Experience Requirement
Qualifications & Experience:
- Degree in Business, Marketing, or relevant discipline from a notable university.
- At least 10 years of working experience with a multi-national company within the FMCG industry with a strong marketing background.
- At least 5 years in a leadership / middle management position.
- Prior local marketing experience in/for Singapore in FMCG will be an added advantage.
- Exposure to leading partnerships with external agencies.
- Strong knowledge and understanding of the local media environment.
- Well-versed in Brand, digital, channel, and shopper marketing.
- Essential to possess experience & knowledge in E-commerce platforms i.e. Shopee, Lazada
Success Traits:
- Excellent communicator and collaborator.
- Highly analytical with the ability to guide the department in going through complex data and coming out with consumer, category, and channel insights.
- Able to engage in productive discussion despite encountering strong opposing views then influence opinion and overcome adversity professionally.
- Strong business management, effective teamwork, strong initiative follow-through, good communication and listening skills and command of selling processes.
- Experience with Execution Focus – very hands-on to develop, motivate and enhance the skills and in leading a team of managers and executives. Has the ability to remove obstacles from the team.
