Brand Marketing Executive

Job Description:

Marketing Strategy & Campaigns

1. Develop and implement marketing plans tailored to the retail outlet's goals.
2. Identify target demographics and craft messaging to resonate with them.
3. Oversee advertising campaigns across social media, email, print, and in-store.

Event Management

1. Plan, organize, and execute in-store and external promotional events, such as product launches, seasonal sales, contests, and customer appreciation days.
2. Coordinate with vendors, decorators, and entertainers to ensure successful event execution.
3. Manage event logistics, including budgeting, staffing, inventory, and scheduling.
4. Engage customers through experiential marketing techniques like live demonstrations, workshops, and exclusive previews.
5. Track event performance through foot traffic, sales figures, and feedback.

Customer Engagement & Loyalty

1. Build customer loyalty through programs, exclusive offers, and personalized experiences.
2. Manage customer feedback and provide solutions to enhance satisfaction.
3. Leverage in-store displays, signage, and interactive setups to attract attention and improve the shopping experience.

Market Research & Trends

1. Conduct market analysis to identify consumer trends and competitor activities.
2. Gather customer insights to improve marketing efforts and event planning.

Digital Marketing

1. Promote events and campaigns through digital platforms such as social media, email, and websites.
2. Manage online reviews, comments, and inquiries to build a positive brand image.
3. Optimize the store's online presence through SEO, SEM, and local directory listings.

Brand Management

1. Ensure consistent branding across all materials, including advertisements, signage, and events.
2. Develop partnerships with local businesses and influencers to expand reach.

Budgeting & Reporting

1. Plan and allocate budgets for campaigns and events effectively.
2. Track marketing and event ROI, presenting insights and recommendations for improvement.

Job Requirements:

• Bachelor Degree in Digital Marketing, E-Commerce or any related field.
• At least intermediate level knowledge of web analytics tools such as Google Analytics and Facebook ads manager.
• Strong in analytic and problem-solving skills.
• Possess valid driving license, own transport and willing to travel.
• Language Proficiency: English, Bahasa Malaysia and Mandarin
• Dynamic, an excellent team player, creative, self-motivated, and able to work in team or independently
• Able to work independent and a good team player within a team.