Brand & Marketing Manager - Beauty & Personal Care

Responsibility

• Formulates marketing strategies in alignment with the brand objectives
• Develops short-term and long-term strategic marketing plans to meet the company's expectations and delivers the annual budgets.
• Ensures marketing plans are efficiently implemented to meet targeted growth and achieve all milestones.
• Responsible for development of new products in terms of concept, formulation and packaging.
• Manages stocks forecast and counter merchandizing.
• Prepares sales and marketing reports to facilitate brand review and analysis.
• Conduct presentation and meeting with sales team and retailers.
• Monitors competitors activities; analyzes pricing positions.
• Organizes ATL and BTL activities and events.
• Analysis of market and consumer data to make strategic recommendations into the advertising and promotional strategy to drive the brand performance

Requirements

• University degree in marketing , business or science
• Written & verbal communication in English is a must
• Minimum 5 years of experience in marketing , brand management in an well recognized FMCG company.
• Proven track record of driving brand growth in competitive & mass categories
• Experience of manage portfolio of brand & categories
• Experience of manage team & develop junior people
• Excellent communication & presentation skill
• Good computer skills and well versed in Microsoft Office
• Strong business acumen, able to develop plan & budget, build system & operate within those guidelines
• Possess own transport and willing to travel