Brand Partnership Manager

Business Development Manager

Responsibilities:

A) Strategic New Business Development and Brand Collaboration

• Quantitative Indicator: Identifies, builds, and manages key BD and brand collab to drive company growth through brand exposure and/or sponsorship value KPI.

• Partner identification & acquisition: Research and secure new strategic partners, including businesses, tech platforms, and content providers, to drive revenue and expand market presence.

• Consultative proposals: Develop and present tailored business proposals that clearly demonstrate the value of our platform and the benefits of collaboration.

B) Product Placement

• Serve as the main point of contact between clients, brand partners and our internal teams

• Ensure successful campaign execution by adapting strategies as needed

• Onboard potential collaboration brands for our key product, Honor of Kings, Honor of Kings Esports and our lifestyle platform, Honor of Kings Benefits and drive success based on matching KPIs such as exposure and sponsorship value.

• Analytical/strategic ability to market and promote our products for potential sponsors and collaborating brands.

C) Account Management & Retention

• Foster long-term relationships with sponsors and brand partners.

• Regularly update clients on campaign performance and identify upselling opportunities.

• Build connections with media and creative agencies to expand our clientele.

• Attend networking events to strengthen relationships within the industry.

• Experience: At least 5+ years in partnerships, business development, media sales, or agency account management. Candidates with BD and/or partnership backgrounds in the gaming and/or tech industry are highly preferred.

• Self-Motivated: Driven by career success, building partnerships and performance focused.

• Network: Established contacts in the Malaysian brand partnerships ecosystem.

• Language Skills: Fluent in English and Bahasa Malaysia; Mandarin skills are a plus.

• Adaptable: Comfortable in a fast-paced environment that responds to market changes.

• Interpersonal Skills: Strong business acumen, communication, and problem-solving skills are essential for success in this fast-paced environment.

业务拓展经理

职责:

A) 战略性新业务拓展与品牌合作

• 量化指标:识别、建立并管理关键业务拓展和品牌合作,通过品牌曝光和/或赞助价值等关键绩效指标 (KPI) 推动公司增长。

• 合作伙伴识别与拓展:研究并获取新的战略合作伙伴,包括企业、技术平台和内容提供商,以推动收入增长并扩大市场份额。

• 咨询提案:制定并提交量身定制的商业提案,清晰展现我们平台的价值和合作优势。

B) 产品推广

•​​ 作为客户、品牌合作伙伴和我们内部团队之间的主要联络人

• 通过根据需要调整策略,确保推广活动的成功执行

• 为我们的核心产品《王者荣耀》、《王者荣耀电竞》和我们的生活方式平台《王者荣耀福利》引入潜在的合作品牌,并根据曝光度和赞助价值等关键绩效指标 (KPI) 的匹配情况推动合作成功。

• 具备分析/战略能力,能够针对潜在赞助商和合作品牌推广我们的产品。

C) 客户管理与维系

• 与赞助商和品牌合作伙伴建立并维护长期合作关系。

• 定期向客户汇报活动效果,并挖掘追加销售机会。

• 与媒体和创意机构建立联系,拓展客户群体。

• 参加行业交流活动,加强业内人脉。

职位要求:

• 经验:至少5年以上合作关系、业务拓展、媒体销售或代理商客户管理经验。拥有游戏和/或科技行业业务拓展和/或合作关系背景的候选人优先考虑。

• 自我驱动:以职业成功为导向,注重建立合作关系和业绩。

• 人脉:在马来西亚品牌合作生态系统中拥有广泛的人脉资源。

• 语言能力:英语和马来语流利;会说普通话者优先考虑。

• 适应能力:能够适应快节奏、快速响应市场变化的工作环境。

• 人际交往能力:敏锐的商业洞察力、沟通能力和问题解决能力对于在这个快节奏的环境中取得成功至关重要。