Manage and monitor quarterly marketing budgets, including vendor marketing funds, ensuring efficient and effective allocation.
Collaborate closely with product management and marketing teams, both locally and at HQ, to execute marketing activities aligned with product strategies and GTM plans.
Conduct product research and market intelligence, including target audience profiling, market opportunity sizing, and competitor analysis.
Plan, coordinate, and supervise the development and localization of content marketing assets to ensure relevance and brand consistency.
Track, analyze, and report on campaign performance to derive insights and optimize future marketing initiatives.
Undertake any other product & service marketing-related GTM/responsibilities as assigned by management.
Requirements:
Bachelor's Degree in Marketing, Mass Communications, Business, or equivalent field is preferred.
Minimum 2 years of relevant experience in Product or Brand Marketing.
Good understanding of, and interest in, the latest trends in digital, social media, influencer, and e-commerce marketing.
Good command of English and Bahasa Malaysia, both spoken and written.
Basic understanding of brand management and go-to-market strategies, with exposure to budget planning and marketing fund management.
Positive, proactive, and eager to learn, with good attention to detail and the ability to work independently with minimal supervision.
Strong critical and creative thinking skills, with openness to new ideas and a results-driven mindset.
Good project coordination, multitasking, and time management skills in a fast-paced environment.
Able to communicate clearly and work collaboratively with internal teams and external partners.
Passion for IT, AI, and consumer PC technologies (laptops, PCs, desktops, peripherals, etc.), with an interest in the consumer PC industry and market, will be an added advantage.
