Are you a creative and data-driven marketing professional with a passion for global brand building We're a seeking a talented Brand Marketing Specialist to elevate our brand presence and drive engagement worldwide. You'll play a crucial role in shaping our brand narrative, managing impactful advertising campaigns, and collaborating with internal and external partners to tell our story across diverse markets.
This is an exciting opportunity for someone who thrives in a fast-paced environment and is eager to make a tangible impact on our global brand recognition.
Key Responsibilities
- Brand Go-to-Market Activation, Execution and Management: Support the development and execution of comprehensive brand marketing campaigns across various digital channels (e.g., social media, programmatic, YT, local media). Partner with Content, Performance Marketing, Creative, Brand & PR teams, and creatives agencies to deliver holistic impactful campaigns that are cut through & resonate with our target audience, fostering community engagement and participation.
- Project Management: Act as a key liaison and project manager for brand advertising and creative agencies. Oversee project timelines, budgets, and deliverables, ensuring successful execution of campaigns.
- Creative & Storytelling Brand Asset Production: Collaborate with in-house design/agency and marketing teams to deliver visually compelling and brand-aligned assets like Brand Video Production or Marketing Material. To drive the end-to-end process of video content creation, from concept development and scriptwriting to collaborating with internal teams and external agencies for production and post-production. Ensure videos align with brand strategy and campaign objectives.
- Maximize Impact and ROI: Monitor, analyze, and report on key marketing metrics for all brand initiatives. Use data-driven insights to optimize campaign performance and identify opportunities for improvement.
- Market Research & Insights: Stay abreast of global marketing trends, competitive landscapes, and consumer insights to inform brand strategy and campaign development.
- Brand Guidelines Adherence: Ensure strict adherence to brand guidelines across all marketing materials and communications.
QualificationsandRequirements:
- Bachelor's degree in marketing, Communications, PR, Business, or a related field.
- Proven experience (2+ years) experience in brand marketing ideally be a mix of in-house and agency roles, with at least some time in a high-growth, global business & experienced in fintech vertical.
- Experience working with media, creative, and production agencies.
- Proven ability to develop brand strategies and deliver impactful campaigns across multiple channels.
- Strong understanding of digital marketing metrics and analytics, with the ability to translate data into actionable insights.
- Exceptional creative thinking and storytelling abilities, with a portfolio showcasing impactful brand campaigns.
- Highly organized with strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Creative thinker with a keen eye for aesthetics and brand voice.
- Good-to-have: Experience in Meta Ads Manager, Google Ads, GA4 (or equivalent).
- Strong writing and communication skills able to express ideas clearly and persuasively to creative teams and business stakeholders.
