REPORTING TO : HEAD, BUSINESS DEVELOPMENT & OPERATIONS
JOB PURPOSE : To identify, develop, and secure business opportunities for Citaglobal Powergen's products and services, including diesel and gas genset packaging, air compressor packaging, rental power solutions, operation & maintenance services, renewable-hybrid power systems and electrical products. The Business Development Associate is responsible for expanding the company's customer base, generating revenue, maintaining strong client relationships and supporting the company's growth objectives through proactive business acquisition activities.
ACCOUNTABILITIES :
Business Development & Sales
- Identify and pursue new business opportunities within the industrial, commercial, utility, infrastructure, oil & gas, and government sectors.
- Promote the company's diesel genset packaging, gas genset packaging, air-compressor packaging, rental power solutions, O&M services, renewable-hybrid power solutions, synchronization panels, switchgear, and electrical panel products.
- Generate qualified sales leads and convert opportunities into confirmed orders and projects.
- Develop and maintain a healthy sales pipeline to support sustainable business growth.
- Achieve assigned sales targets and contribute to the overall revenue objectives of the company.
Client Engagement & Relationship Management
- Establish and maintain strong relationships with existing and potential customers.
- Conduct client visits, presentations, and business discussions throughout Malaysia.
- Understand customer requirements and coordinate internally to develop suitable technical and commercial solutions.
- Support negotiations and assist in contract finalization activities.
Market Intelligence & Strategic Growth
- Monitor industry trends, market developments, competitor activities, and emerging technologies.
- Identify strategic partnerships and collaboration opportunities.
- Provide market insights and recommendations to support management decision-making and business growth strategies.
Coordination & Proposal Support
- Work closely with Proposal& Sales Engineers, Project Engineers, Procurement, and Operations teams to develop commercial proposals.
- Ensure timely submission of quotations, tenders and proposals.
- Assist in clarifying customer requirements during the proposal and negotiation stages.
Reporting & Performance Monitoring
- Maintain accurate records of sales activities, customer engagements, opportunities, and forecasts.
- Prepare weekly and monthly business development reports.
- Monitor project payment collection status for commission eligibility purposes.
- Support the implementation of the company's strategic growth initiatives and turnaround plans.
JOB SPECIFICATIONS :
Qualification
- Diploma or Bachelor's Degree in Business Administration, Marketing, Engineering, or related disciplines.
Experience
- Minimum 5 years of experience in business development, sales, project acquisition, commercial management, or related functions.
- Experience in power generation, electrical, engineering, industrial equipment, rental solutions, or oil & gas industries is preferred.
Knowledge
- Knowledge of gensets, power generation systems, electrical systems, industrial equipment, or related engineering products.
- Understanding of sales processes, commercial negotiations, and project development.
- Familiarity with tendering and proposal preparation processes.
Skill
- Strong communication and presentation skills.
- Excellent negotiation and relationship-building abilities.
- Commercial acumen and business development mindset.
- Self-motivated and target-oriented.
- Good report-writing and organizational skills.
- Proficient in Microsoft Office applications.
Additional Requirements
- Willing to travel throughout Malaysia.
- Able to work independently with minimum supervision.
- Capable of representing the company professionally with clients and business partners.
- Possess own transport and valid driving license.
You may view our website at www.citaglobal.my for more information about company. Only shortlisted applicants will be notified.
