Business Development Director (Malaysia)

Working location: Malaysia | Type of employee: Full-time

Report to: Chairman | Level: Director

The Business Development Director is responsible for leading Emers Group's expansion into new markets and acquiring high-value strategic partners. This role defines market-entry strategies, drives new business opportunities, and delivers sustainable commercial growth for the Sport & Lifestyle portfolio across Malaysia and the region.

Some of the key responsibilities

Strategic Market Expansion

• Lead comprehensive market assessments to identify new geographic, channel, and category opportunities.
• Define market-entry strategies and long-term development plans aligned with regional and corporate objectives.
• Oversee the end-to-end expansion process, from opportunity scouting and stakeholder engagement to negotiation and partner onboarding.

Strategic Partner & Client Acquisition

• Identify and secure high-value partnerships with distributors, key accounts, and retail groups.
• Build and maintain senior-level relationships to support long-term business growth.
• Negotiate complex commercial agreements, ensuring alignment with Emers standards and maximizing long-term value.

Commercial Growth Leadership

• Set commercial goals for new markets and steer execution toward sustainable revenue growth.
• Work cross-functionally with Marketing, Supply Chain, Finance, and regional teams to ensure successful market activation and business scaling.
• Provide strategic oversight of the business development pipeline

Business Insights & Reporting

• Deliver structured market intelligence, performance analysis, and strategic recommendations to executive leadership.
• Monitor emerging trends, competitor activities, and risks to inform timely decision-making.
• Report progress on expansion initiatives and commercial outcomes with clarity and executive rigor.

The Successful Talent

• At least 8 years of senior experience in Business Development, Market Expansion, or Commercial Leadership, ideally within Sport, Lifestyle, Fashion, or Consumer Goods.
• Demonstrated success in opening new markets and establishing strategic partnerships.
• Strong commercial acumen, negotiation capability, and executive-level relationship management skills.
• Strategic thinker with the ability to operate independently, influence senior stakeholders, and drive results under ambiguity.
• Willingness to travel extensively to support market expansion and partner engagements.

Recruitment process

CV Application Interview with HR local Interview with Director Interview with Chairman (3 rounds)

Qualified Candidates will be shortlisted and contacted

ABOUT EMERS GROUP

Shaping Global Influence in Sports and Beyond

Founded in 1997, Emers Group has grown into a leading pan-Asian force in the sport, lifestyle and golf sectors. Operating across more than 20 countries and counting, Emers connects global brands with over 4.2 billion consumers throughout Asia.

Our distribution ecosystem is extensive: we work with world-renowned brands such as NIKE, JORDAN, CONVERSE, K-SWISS, DESCENTE, PRO-SPECS, and ON RUNNING, and we have a strong presence in the golf & lifestyle segment with brands like NIKE GOLF, CALLAWAY, ODYSSEY, PAYNTR, BEN HOGAN, DESCENTE GOLF, BOSS GOLF, G/FORE, and PETER MILLAR.

Beyond core sports distribution, Emers business scope also covers kids apparel, compression wear (e.g., 2XU), licensed underwear lines (e.g., Adidas, Jordan), and a full suite of brand-services spanning retail, e-commerce, and logistics.

Our journey has included significant milestones:

• Establishing regional offices in Vietnam and Singapore.
• Launching dedicated e-commerce platforms, and expanding to over 600+ retail stores across Asia.
• Securing exclusive distribution rights and licensing agreements for major brands across Asia, including recent years deals for Mongolia, Pakistan, Thailand, Philippines and more.

At Emers, we believe in strategic growth, operational excellence, and strong brand partnerships. Joining Emers means being part of a dynamic, regionally-scaling company where you will work on significant new-market initiatives, influence commercial decisions across Asia, and contribute to a business that is both fast-moving and long-term oriented.

For more information, please visit our website: https://www.emers.com/

HQ Office: 11F., 167, Fuxing N. Rd., Songshan Dist., Taipei City 105, Taiwan