We are seeking an ambitious Area Sales Manager- Agriculture to drive regional commercial growth and expand our agribusiness market share. Reporting directly to commercial leadership, this role oversees strategic operations across 4 Core Business Units:
- Business Unit Swine / Pig Equipment (Asia Region)
- On-Farm Feedmill Solutions
- Business Unit Swine / Pig Equipment (East Malaysia Focus)
- Business Unit Poultry / Layer & Egg Production Systems
The successful candidate will manage regional sales strategy, accelerate revenue for agricultural capital goods and livestock machinery, cultivate high-value relationships with farm owners, and manage agency networks across Malaysia and Asia Pacific.
Key Responsibilities1. Commercial Leadership, Revenue Growth & P&L Management
- Deliver sales volume targets, profit margins, and market share expansion across key agricultural sectors (Swine, Layer/Egg, and On-Farm Feedmill).
- Formulate and execute annual sales operating strategies, competitive pricing models, and regional budget allocations.
- Analyze market trends, competitor movements, and customer insights to continuously refine go-to-market strategies.
2. Account Management & Farm Consulting
- Develop and maintain strategic partnerships with farm owners, key commercial accounts, and regional distributor/agent networks.
- Consult at the farm management level, advising on farm layout design, capital equipment integration, and customized feed milling machinery.
- Drive end-to-end project sales, negotiate contract terms, and secure closures within authorized pricing frameworks.
3. Core Business Unit Operations
- BU Swine / Pig Solutions: Accelerate regional and local adoption of swine farming equipment and production systems.
- BU On-Farm Feedmill: Manage feed milling machinery sales, technical proposals, and tailored customer solution packages.
- BU Swine – East Malaysia: Strengthen local distribution networks and manage key accounts across Sabah and Sarawak.
- BU Layer / Egg Equipment: Oversee commercial project sales, equipment rollouts, and technical training in coordination with regional HQ.
4. Team Leadership & Cross-Functional Synergy
- Coach, mentor, and lead local sales and technical support teams to achieve key performance indicators and maintain high service standards.
- Collaborate closely with Engineering, Sales Support, and Customer Solutions teams for seamless order execution and product enhancements.
- Oversee CRM metrics, sales forecasting, quarterly business reviews, and represent the company at key agriculture trade shows and industry expos.
Requirements
- Education: Bachelor's Degree in Agriculture, Animal Science / Animal Production, Engineering, Business, Marketing, or a related technical discipline.
- Experience: Minimum 5 years of proven B2B sales management experience with P&L accountability in capital goods/investment equipment within the agriculture, livestock, or feed mill sectors.
- Technical Expertise: Practical exposure to pig/swine equipment, poultry/layer production machinery, on-farm feed mill systems, or sales engineering is highly advantageous.
- Core Competencies: Demonstrated commercial acumen, contract negotiation skills, team leadership, and key account management.
- Communication: Strong verbal and written English communication and presentation skills.
- Mobility: Willingness and capability to travel regularly across Malaysia and the Asia-Pacific region.
- Primary Keywords: Area Sales Manager, Sales Manager, Agriculture, Agribusiness, Livestock, Feedmill, On-Farm Feedmill, Swine, Pig Equipment, Poultry, Layer, Egg Equipment, Animal Production.
- Secondary Keywords: Capital Goods, P&L Management, Account Management, Farm Design, Regional Sales, Project Sales, Sales Engineering, Malaysia, Asia Pacific.
