Responsibilities
- Develop and localise the gotomarket strategy for Malaysia targeting large securities firms, private banks and WM institutions
- Define clear ICPs (ideal customer profiles) and buyer personas for frontoffice, middleoffice, and technology stakeholders in financial institutions
- Map out endtoend buyer journeys for B2B financial clients, and design marketing programs that support each stage from awareness to renewal / expansion
- Plan and execute multichannel demand generation campaigns (content, webinars, roundtables, events, digital ads, email, partnerships) to generate qualified leads and opportunities
- Own key funnel metrics for Malaysia: website traffic, MQLs, SQLs, opportunities and pipeline contribution
- Build accountbased campaigns for top target institutions (e.g. key brokers, banks, WM platforms), coordinating closely with Sales / Relationship Managers
- Test and optimise channels and messaging continuously, using data to improve conversion and reduce acquisition cost
- Partner closely with Sales / BD leads to agree on pipeline targets, qualification criteria (MQL / SQL), and followup SLAs
- Support Sales with tailored sales enablement materials: pitch decks, playbooks, email sequences, account dossiers and competitor battlecards
- Join key client meetings / pitches when needed to present solutions from a marketing / value narrative perspective
- Run regular pipeline and campaign review sessions with Sales to track performance, gather feedback and refine plans
- Assist in other ad-hoc duties as assigned
Requirements
- Minimum 6 years of B2B marketing / demand generation experience, ideally in Cloud / SaaS serving financial institutions, or Technology / solutions providers to capital markets and wealth management, or Financial institutions (brokers, banks, WM) in a digital / product / marketing role with strong exposure to technology solutions
- Proven track record of generating pipeline and supporting complex, multistakeholder enterprise sales cycles
- Experience working with or selling into large brokers, investment banks, private banks, family offices, or WM platforms in APAC (Malaysia, Singapore, Hong Kong, etc.) is a strong plus
- Excellent command in both written and spoken English and Chinese
We offer competitive salary and package for the right candidate. Interested parties are requested to send their resume and expected monthly salary by clicking Apply Now.
All information collected will be treated in strict confidence and only be used for recruitment purposes.
Candidates not being invited for interview within 8 weeks after submission date may assume their application unsuccessful and their information will be destroyed within 12 months.
