Develop and localise the go‑to‑market strategy for Malaysia targeting large securities firms, private banks and WM institutions
Define clear ICPs (ideal customer profiles) and buyer personas for front‑office, middle‑office, and technology stakeholders in financial institutions
Map out end‑to‑end buyer journeys for B2B financial clients, and design marketing programs that support each stage from awareness to renewal / expansion
Plan and execute multi‑channel demand generation campaigns (content, webinars, roundtables, events, digital ads, email, partnerships) to generate qualified leads and opportunities
Own key funnel metrics for Malaysia: website traffic, MQLs, SQLs, opportunities and pipeline contribution
Build account‑based campaigns for top target institutions (e.g. key brokers, banks, WM platforms), coordinating closely with Sales / Relationship Managers
Test and optimise channels and messaging continuously, using data to improve conversion and reduce acquisition cost
Partner closely with Sales / BD leads to agree on pipeline targets, qualification criteria (MQL / SQL), and follow‑up SLAs
Support Sales with tailored sales enablement materials: pitch decks, playbooks, email sequences, account dossiers and competitor battlecards
Join key client meetings / pitches when needed to present solutions from a marketing / value narrative perspective
Run regular pipeline and campaign review sessions with Sales to track performance, gather feedback and refine plans
Assist in other ad-hoc duties as assigned
Requirements
Minimum 6 years of B2B marketing / demand generation experience, ideally in Cloud / SaaS serving financial institutions, or Technology / solutions providers to capital markets and wealth management, or Financial institutions (brokers, banks, WM) in a digital / product / marketing role with strong exposure to technology solutions
Proven track record of generating pipeline and supporting complex, multi‑stakeholder enterprise sales cycles
Experience working with or selling into large brokers, investment banks, private banks, family offices, or WM platforms in APAC (Malaysia, Singapore, Hong Kong, etc.) is a strong plus
Excellent command in both written and spoken English, a second language of Chinese is a plus to interact with stakeholders in other APAC regions.
