About The Role
We are looking for a highly motivated
Business Development Manager to join our team at RHB Bank. In this role, you will lead marketing strategy efforts for our bancassurance business, focusing on corporate clients and key partners. You'll shape how our products are positioned, build strong partnerships, and support the sales team through targeted marketing initiatives and insights.
What You Will Be Doing
- Marketing Strategy Development: Lead the creation and execution of comprehensive marketing strategies for bancassurance products, specifically targeting corporate clients and key stakeholders.
- Brand Management: Oversee the positioning and branding of bancassurance products, ensuring alignment with corporate goals and customer needs to strengthen market presence.
- Corporate Partnerships: Collaborate with key business partners to identify and capitalize on joint marketing opportunities that drive mutual success.
- Campaign Management: Design, implement, and manage integrated marketing campaigns aimed at increasing sales among corporate clients, ensuring alignment with business objectives.
- Lead Generation & Sales Support: Support the sales team by generating qualified leads through targeted marketing efforts, aligning marketing strategies with sales objectives.
- Market Research & Insights: Conduct in-depth market research to identify industry trends, customer behavior, competitor activities, and new opportunities. Leverage insights to refine marketing strategies and product offerings.
- Content Creation: Develop persuasive and tailored content, including presentations, case studies, and other collateral designed specifically for corporate clients in the bancassurance sector.
- Reporting & Analytics: Track and report on the effectiveness of marketing campaigns, providing actionable recommendations for improvements and optimizations.
What We're Looking For
- Degree or professional qualification in marketing, business, or related fields.
- Experience in marketing, business development, or bancassurance is an advantage.
- Strong planning, analytical, and communication skills.
- Ability to work with multiple stakeholders and manage cross-functional initiatives.
- A keen understanding of market trends and customer needs in the corporate space.
What We Offer
At RHB Banking Group, we foster a collaborative and inclusive work environment that empowers employees to reach their full potential. We offer competitive remuneration, development opportunities, and a supportive culture that encourages growth and excellence.
