Develop and execute comprehensive business strategies to expand the business within the Malaysian market.
Drive the transition from a traditional distributor-focused model to a sustainable and profitable direct-to-consumer (D2C/B2C) business model.
Identify new market opportunities, customer segments, and growth channels to accelerate revenue growth and market penetration.
Establish short- and long-term business plans, sales targets, and growth initiatives aligned with company objectives.
E-Commerce Development & Digital Growth
Lead the development and expansion of the company's e-commerce business across marketplaces, brand-owned platforms, and social commerce channels.
Develop and implement digital sales strategies to drive online traffic, conversion rates, and customer acquisition.
Collaborate with digital marketing teams to execute online campaigns, promotions, and customer engagement initiatives.
Monitor and optimize e-commerce performance metrics, including sales conversion, customer acquisition cost, average order value, and customer retention.
Offline Channel Development
Identify, evaluate, and establish offline sales channels, including retail partnerships, concept stores, home furnishing outlets, and other relevant consumer touchpoints.
Explore opportunities for showroom development, pop-up stores, exhibitions, and strategic retail collaborations to strengthen brand presence.
Develop and execute channel strategies to maximize sales performance across both modern retail and specialty retail environments.
Brand Building & Consumer Engagement
Develop initiatives to strengthen brand awareness, positioning, and customer engagement within the local market.
Analyze consumer behavior, market trends, and competitive activities to refine business and marketing strategies.
Collaborate with Marketing teams to develop campaigns, promotions, and brand activation programs to drive consumer demand.
Sales & Commercial Management
Drive revenue growth and profitability across online and offline channels.
Develop pricing strategies, promotional programs, and sales initiatives to maximize market competitiveness and business performance.
Monitor sales performance, analyze business results, and recommend improvement initiatives to achieve business objectives.
Stakeholder & Cross-Functional Collaboration
Work closely with Operations, Supply Chain, Marketing, Finance, and Customer Service teams to ensure seamless business execution and customer experience.
Collaborate with internal stakeholders to optimize inventory planning, product assortment, and fulfillment capabilities.
Build and maintain strong relationships with external partners, agencies, platform providers, and retail partners.
Market Intelligence & Reporting
Conduct ongoing market research and competitor analysis to identify emerging trends, opportunities, and risks.
Prepare regular business performance reports, sales forecasts, and strategic recommendations for senior management.
Utilize market insights and data analytics to drive informed business decisions and continuous improvement initiatives.
Requirements
Job Requirements:
Education & Experience
Bachelor's Degree in Business Administration, Marketing, E-Commerce, Retail Management, or a related discipline.
Minimum 5-8 years of experience in business development, e-commerce, retail expansion, or commercial roles.
Proven experience in developing and growing B2C/D2C businesses, preferably within home furnishing, furniture, home décor, lifestyle, consumer products, or related industries.
Demonstrated success in building and scaling e-commerce and omnichannel businesses within the Malaysian market.
Experience managing online marketplaces (e.g., Shopee, Lazada, TikTok Shop) and retail channel development is highly preferred.
Skills & Competencies
Strong understanding of e-commerce, digital commerce, retail operations, and omnichannel business models.
Proven business development capabilities with strong commercial and entrepreneurial acumen.
Strong knowledge of consumer behavior, market trends, and customer acquisition strategies.
Excellent negotiation, relationship management, and stakeholder engagement skills.
Strong analytical skills with the ability to interpret business performance data and translate insights into action plans.
Experience with digital marketing, online sales analytics, CRM, and e-commerce platforms is advantageous.
Proficiency in Microsoft Office applications and business reporting tools.
