Responsibilities
Senior Executive - Sales & Marketing (Northern Region)
Department: Sales & Marketing
Location: Northern Region (Perak,Penang,Kedah and Perlis)
Reports To: Senior Mananger- Sales and Marketing and IMD
Job Purpose
The Senior Executive - Sales & Marketing (Northern Region) is responsible for driving business growth and market expansion for DXN within the Central Region by developing sales strategies, executing marketing initiatives, strengthening distributor engagement, and leading training and events to support distributor growth and market penetration.
Key Responsibilities
1. Market Development & Business Growth
. Develop and execute regional sales strategies to grow the market in Perak,Penang,Kedah and Perlis.
. Identify new market opportunities and potential growth areas.
. Monitor sales trends, distributor performance, and market intelligence to optimize business strategies.
. Drive recruitment and retention initiatives to expand the distributor network.
2. Marketing & Promotional Activities
. Plan and execute regional marketing campaigns, promotions, and roadshows to increase brand awareness and product sales.
. Create innovative activities to engage distributors and customers.
. Collaborate with HQ marketing teams to localize campaigns based on regional market needs.
. Monitor campaign effectiveness and prepare post-campaign analysis.
3. Distributor Relationship Management
. Build and maintain strong relationships with existing distributors and prospective distributors.
. Provide business support and guidance to help distributors grow their business.
. Conduct regular field visits to branches and key leaders.
. Address distributor concerns and provide solutions promptly.
4. Training & Development
. Organize and conduct business opportunity presentations, product training, and leadership development sessions.
. Develop training modules and materials tailored to market needs.
. Support onboarding programs for new distributors.
. Coach and mentor distributor leaders to enhance performance.
5. Events Management
. Plan, coordinate, and execute regional events such as seminars, workshops, product launches, and recognition programs.
. Ensure smooth execution and strong attendance/engagement.
. Work closely with internal departments and external vendors for successful event delivery.
6. Reporting & Administration
. Prepare weekly/monthly sales and activity reports.
. Track KPIs and provide actionable recommendations.
. Manage regional budgets for marketing activities and events efficiently.
. Ensure compliance with company SOPs and policies.
Requirements
Requirements
Education
. Bachelor's Degree in Marketing, Business Administration, Sales, Management, or related field.
Skills & Competencies
. Strong leadership and interpersonal skills.
. Excellent presentation and public speaking abilities.
. Strong sales and negotiation skills.
. Strategic thinking with execution capability.
. Able to travel frequently within the Central Region.
. Proficient in Microsoft Office and digital marketing tools.
. Ability to communicate effectively in English and Bahasa Malaysia. Knowledge of other languages is beneficial.
Key Performance Indicators (KPIs)
. Regional sales growth
. Distributor recruitment & retention
. Number of training sessions conducted
. Event attendance and effectiveness
. Market expansion initiatives delivered
. Distributor satisfaction and engagement
Ideal Candidate Profile
A dynamic, energetic, and results-driven professional with a passion for building markets, developing people, and creating impactful business opportunities aligned with DXN's mission and values.
