Campaign Management Senior Analyst

Role Summary

Planning, developing, and executing integrated marketing campaigns across multiple channels. This role requires a blend of creativity, analytical skills, and project management expertise to drive campaign performance, achieve business goals, and ensure ROI.

Responsibilities:
Campaign Planning & Strategy:

o Develop and implement integrated marketing campaign strategies.

o Collaborate with cross-functional teams (content, creative, media, SEO, paid ads) to build cohesive and effective campaigns

o Analyze audience segments and market trends to create data-driven campaign approaches

Campaign Execution & Management:
o Oversee end-to-end execution of campaigns, including ideation, content creation, channel selection, and deployment.
o Develop campaign timelines, budgets, and deliverables
o Optimize campaigns across digital, paid, social, email, and offline channels

Performance Analysis & Reporting:
o Monitor key performance metrics (KPIs), such as CTR, conversion rates etc.
o Analyze campaign data to measure success and identify areas for optimization

Collaboration:
o Work closely with creative and content teams to develop compelling messaging and assets for campaigns.
o Partner with media buying and digital teams to plan budgets and allocate resources effectively.
o Align strategies with sales, product, and leadership teams to ensure business priorities are met.

Requirements:

. Experience in marketing campaign strategy, execution, and optimization
. Experience managing multi-channel campaigns (digital, social, email, paid media)
. Strong understanding of marketing funnel strategies and audience segmentation
. Proficiency in analytics tools like Google Analytics, HubSpot, or similar platforms
. Excellent project management, organizational, and multitasking abilities
. Analytical mindset with the ability to interpret data and generate actionable insights
. Familiarity with SEO, content marketing, and email automation tool

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About Accenture

Accenture is a leading global professional services company that helps the world's leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services-creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world's leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360 value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360 value we create for our clients, each other, our shareholders, partners and communities.

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