Campaign Marketing Lead (E-commerce, TikTok & Shopee)

We are looking for someone to take ownership of campaigns as a commercial outcome, not just execution.

This role is responsible for driving performance across our e-commerce ecosystem (TikTok, Shopee) by ensuring all parts of the business move in one direction during campaign periods.

You will not be doing everything yourself —

you will be responsible for making the entire campaign work.

1. Plan & Structure Campaigns

Build end-to-end campaign plans (e.g. Payday, Double Digit, Mega Sale)

Translate targets into:

• Campaign mechanics
• Product focus
• Offers (bundles, vouchers, pricing)

Ensure campaigns are designed for conversion and sales, not just awareness

2. Own Campaign Execution

Drive full campaign lifecycle from planning → launch → optimisation

• Ensure all teams deliver on time (content, affiliate, livestream, etc.)
• Identify gaps early and take action
• Ensure execution is smooth and aligned

3. Align All Teams Into One Direction

Work across teams to ensure everyone is aligned:

• Content → what to push
• Affiliate → what to sell
• Livestream → what to feature
• Performance → where to scale

Ensure there is one clear direction, not fragmented efforts

4. Build High-Converting Offers

Create campaign offers:

• Bundles
• Voucher structures
• Pricing tiers

Ensure offers are:

• Competitive
• Conversion-focused
• Commercially sound

5. Own Campaign Performance

Track and manage overall campaign results:

• Sales performance
• Conversion trends
• Channel contribution

Identify what's working / not working and drive real-time improvements

Ownership is on results, not coordination

6. Understand Where Sales Come From

Analyse contribution across:

• Content
• Livestream
• Affiliate
• Paid traffic

Use insights to improve future campaign decisions

7. Solve Problems & Take Ownership

• Identify risks early (delays, misalignment, weak performance)
• Fix issues proactively before they impact results
• Escalate with solutions, not just problems

8. Improve Campaign Systems

• Build simple workflows, trackers, and checklists
• Improve how campaigns are planned and executed over time

• 3–6 years experience in marketing, e-commerce, or campaign management
• Experience in sales-driven / performance campaigns (not just branding)
• Strong understanding of TikTok Shop, Shopee, or similar platforms
• Strong commercial thinking (offers, pricing, conversion)
• Able to own outcomes, not wait for instructions
• Comfortable operating in a fast-paced, high-accountability environment

This role is not for someone who prefers to wait for instructions or operate within a fixed scope.

You will be expected to:

• Take ownership beyond your defined role
• Make decisions with incomplete information
• Be accountable for outcomes, not just execution

If you are more comfortable executing tasks assigned to you rather than owning results, this role will not be a fit.

• Experience managing campaigns across multiple teams
• Strong understanding of how content, traffic, and conversion connect
• Able to prioritise what matters instead of doing everything
• Able to identify problems early and take action
• Experience working across internal teams and external partners/agencies

This is a results-driven role.

Within the first 90 days, you are expected to:

• Take ownership of 1–2 full campaign cycles (end-to-end)
• Demonstrate ability to align multiple teams into one direction
• Show measurable impact on campaign performance (GMV / conversion / efficiency)
• Identify and improve at least 1–2 campaign execution gaps or systems