Campaign Specialist

About Capillary:

Capillary Technologies is a global SaaS company that provides solutions to help businesses delight their customers.Capillary offers an intelligent loyalty and customer engagement platform that enables brands to delight customers across their purchase journey during acquisition, analysis, insights, and activations. We partner with leading brands across industries to create personalized customer experiences, drive loyalty, and boost revenue. With offices in 30+ countries and clients in 100+ countries, we offer a truly global experience. For more information visit our website www.capillarytech.com

Job Description

• Execute and manage A/B testing for marketing campaigns to optimize performance.
• Set up and configure campaigns using Internal tools and Loyalty platforms
• Utilize ticketing tools to track, manage, and resolve campaign-related issues.
• Drive the on-boarding of customers with Capillary products
• Collaborate with cross-functional teams to ensure seamless campaign execution.
• Analyze campaign performance data and provide insights for continuous improvement.
• Assist in the development of campaign strategies and implementation plans
• Maintain excellent service standards, going above and beyond to ensure customer satisfaction and retention

EXPERTISE AND QUALIFICATIONS

• Experience with marketing automation platforms.
• Understanding of digital marketing concepts and best practices.
• Bachelor's degree in BE / B.tech /BSc related field
• Postgraduate with preferably 1-3 years of experience in customer support, account management experience or client servicing
• Proven experience in campaign execution and management.
• Familiarity with A/B testing methodologies and tools.
• Self starter, motivated, works with little or no supervision
• Knowledge of ticketing systems (Jira, ServiceNow) for issue tracking.
• Strong analytical skills and ability to interpret data.
• Excellent communication and teamwork skills.
• Ability to manage multiple projects and meet deadlines.
• Proficient in MS Office, including Excel, Word, and PowerPoint
• Proficient in data import and export skills
• Basic knowledge of APIs and experience using them to get and post calls functionality.
• Basic knowledge in SQL for data analysis and reporting.

Disclaimer:

It has been brought to our attention that there have recently been instances of fraudulent job offers, purporting to be from Capillary Technologies. The individuals or organizations sending these false employment offers may pose as a Capillary Technologies recruiter or representative and request personal information, purchasing of equipment or funds to further the recruitment process or offer paid training. Be advised that Capillary Technologies does not extend unsolicited employment offers. Furthermore, Capillary Technologies does not charge prospective employees with fees or make requests for funding as a part of the recruitment process.

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants