About the Company
We are a leading global digital asset trading platform, serving tens of millions of users worldwide with a full suite of trading and wealth management services, and consistently ranked among the top exchanges globally.
The team is globally distributed, operating with a strong emphasis on speed, ownership, and innovation. Full company details will be shared with shortlisted candidates.
Role Overview
As part of the Card team, you will drive user acquisition, transaction volume, and retention for the platform's crypto card product. Sitting at the intersection of traditional fintech (card payments) and Web3, you'll lead cross-functional growth efforts to scale the card product across key global markets.
We're looking for a high-caliber growth marketer who can seamlessly balance creative marketing campaigns with analytical, product-led growth strategies.
What You'll Own
- End-to-end campaign management for the card product, including in-app and website display placements — planning, executing, and optimizing multi-channel growth campaigns (social media, influencer networks, CRM, referral programs) tailored to each target market's audience and culture.
- Asset and message development in close collaboration with creative, brand, and product teams to bring campaigns to market quickly.
- Data-driven iteration — continuously analyze campaign performance (CAC, conversion rates, ROI), identify gaps, extract actionable insights, and rapidly iterate on creatives, copy, and audience targeting.
- Growth loops and conversion — partner with Product and Engineering to design, test, and implement viral growth loops and funnel improvements.
- Go-to-market ownership — drive end-to-end GTM strategy and execution for new card feature launches, regional rollouts, and updates across key markets.
- User insights and roadmap — champion continuous user research and market insights to help shape product roadmap and feature prioritization.
- Retention and lifecycle management — build and refine user segmentation and lifecycle frameworks (activation, engagement, retention) to maximize LTV and card active users.
Who We're Looking For
- 4+ years of growth marketing or product marketing experience, ideally within Crypto/Web3 (exchanges or top Web3 ecosystems) or FinTech (payment cards, neo-banking, digital wallets). Strong candidates with 2–3 years of highly relevant experience will also be considered.
- Proven campaign management experience combined with hands-on collaboration with product teams — referral programs, growth experiments, and UX/UI funnel optimization.
- Strong data literacy — proficient with analytics tools to track user behavior, review ROI, and identify growth gaps.
- Exceptional cross-functional collaboration skills across marketing, product, and compliance.
- Card or payments experience is a plus.
- Fluency in Chinese is required; proficiency in written English is sufficient.
Why Join This Role
- Join a lean, high-autonomy team with real ownership from day one and significant runway for growth.
- Work on a product at the frontier of crypto and everyday payments, with global reach across key markets.
