Channel Manager - SEA

At ABB, we help industries run leaner and cleaner-and every person here makes that happen. You'll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

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Your Role and Responsibilities

In this role, you will have the opportunity to be responsible for the sales of products/systems/services within a designated market/division, in line with the division strategy. Each day, you will achieve both qualitative and quantitative sales targets to ensure sustainable order growth, revenues, profitability, market share, and customer satisfaction. You will also showcase your expertise by identifying and developing new sales opportunities.

The work model for the role is: Hybrid #LI-Hybrid

This role is contributing to the B&R brand under ABB's Automation business area responsible for Southeast Asia region. Main stakeholders are B&R Industrial Automation.

You will be mainly accountable for:

• Communicating to the customers about details related to delivery time, payments, and general terms and conditions, in line with ABB's offering and strategy.

• Ensuring efficient sales activities and communicates value proposition to customers.

• Identifying and driving the development of new market opportunities in the designated market.

• Managing administrative procedures in sales processes and supports cash collection and project management activities, when needed.

Qualifications for the role

• You hold a Bachelor's Degree in Electrical or Mechatronics Engineering, with a proven track record in automation projects or technical sales within the industrial sector, and approximately 8+ years of relevant experience.

• You have strong experience in the machine automation industry, including hands-on exposure to PLC and Servo Motion technologies, and are well-versed in managing end-to-end sales or application engineering activities.

• You possess solid technical knowledge of industrial automation systems and are highly adept at developing technical solutions, system architectures, and competitive commercial proposals.

• You are customer-focused and driven by problem-solving, with a consultative and solution-selling mindset, and the ability to engage stakeholders and develop innovative automation solutions aligned with customer needs.

• You communicate effectively in English, Chinese, and Malay, and hold a valid driver's license and work authorization for Singapore.

More about us:

B&R Industrial Automation, a member of the ABB Group, is a global leader in the field of industrial automation. Founded in 1979 and headquartered in Eggelsberg, Austria, B&R specializes in providing cutting-edge solutions for machine and factory automation across a wide range of industries - from packaging, pharmaceuticals, and plastics to energy, logistics, and transportation.

At B&R, we seamlessly integrate control, motion, robotics, HMI, and industrial IoT within a single engineering environment: Automation Studio. Our portfolio includes scalable PLC systems, advanced servo drives, intelligent safety solutions (SafeLOGIC/SafeMOTION), machine vision, edge computing, and connectivity to both IT and OT worlds - all engineered to support Industry 4.0 and smart manufacturing goals.

As part of ABB's Robotics & Discrete Automation business, B&R brings together the best of two worlds: ABB's global reach and robotics leadership, and B&R's deep expertise in automation platforms and machine design. This powerful synergy enables us to deliver holistic solutions and help our customers improve flexibility, productivity, and efficiency.

With operations in over 80 countries and a culture built on innovation, customer proximity, and long-term relationships, B&R is committed to empowering its customers with open, adaptable, and future-proof automation solutions.

Join us and be part of a forward-thinking company that is shaping the future of automation, one innovation at a time.

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact

Apply today or visit to learn more about the impact of our solutions across the globe.