Purpose of this role is to work closely with key team members in supporting development of strong channel sales and distribution in line with
Castrol Lubricants market strategy. Also, enable performance through the planning and execution of trade activities which align with business strategy
Key Accountabilities
- Identify local market opportunities and develop channelspecific trade marketing programs that support sales growth, including strategic channel KPIs, execution and progress reporting.
- Map the trade landscape and segment partners based on potential, loyalty, and category performance to drive targeted engagement.
- Deliver distribution and new sales channel targets, ensuring all associated sales objectives are met.
- Key lead for channel strategies, offers, and branded workshop expansion in partnership with Sales and Marketing teams.
- Ensure timely availability, deployment, and optimization of execution tools and merchandising materials by establishing clear tracking mechanisms.
- Collaborate closely with Sales to develop robust channel plans aligned with account complexities and ensure smooth rollout in trade.
- Continuously gather and monitor competitor activities and market insights, translating them into actionable plans.
- Achieve sales budgets and product profit goals within allocated resources, including delivering targeted market share.
- Responsible for producing detailed and accurate reports, demonstrating strong analytical capability and a keen interest in working with data and numbers, while ensuring all insights and updates are delivered in a timely manner.
Requirements
- Min university degree or equivalent
- 5-7 years of experience in trade marketing, fmcg industry preferred
- Experience in distributor management would be a plus!
This role is for
Castrol Lubricants business and is a local package role in Malaysia with at least 25% of domestic travel (within Malaysia).
At bp, we provide the following environment and benefits to you:
- A company culture where we respect our diverse and unified teams, where we are proud of our achievements and where fun and the demeanor of giving back to our environment are highly valued
- Possibility to join our social communities and networks
- Learning opportunities and other development opportunities to craft your career path
- Life and health insurance, medical care package
- And many other benefits.
We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform crucial job functions, and receive other benefits and privileges of employment.
