Chief Marketing Officer, Asia Pacific

A fast-growing Asia Pacific real estate and F&B technology platform is seeking a visionary and commercially driven Chief Marketing Officer (CMO) to lead regional brand strategy, customer growth, platform adoption, and market expansion initiatives.

Operating at the intersection of real estate, hospitality, F&B ecosystems, and technology innovation, the company is building a highly scalable regional platform with ambitions for accelerated growth, strategic partnerships, fundraising activities, and category leadership across APAC.

The Chief Marketing Officer will join the executive leadership team and be responsible for defining and executing an integrated marketing vision spanning brand development, digital growth, customer acquisition, performance marketing, communications, ecosystem partnerships, and market expansion.

The ideal candidate combines deep brand and growth expertise with experience operating in technology-enabled, consumer-facing and multi-market environments.

Position Summary

The Chief Marketing Officer will lead all regional marketing functions across Asia Pacific and oversee brand positioning, demand generation, customer acquisition, strategic communications, loyalty ecosystems, digital performance, partnerships, and marketing technology.

The CMO will play a critical role in strengthening market presence, accelerating revenue growth, driving user engagement, and building a world-class regional marketing organization.

This role reports directly to the Chief Executive Officer and partners closely with the Board, investors, business unit leaders, product teams, operations, and strategic stakeholders.

Key Responsibilities

Executive Leadership and Corporate Strategy

• Serve as a core member of the executive leadership team.
• Advise CEO and Board on growth, brand and market expansion strategy.
• Shape corporate positioning and category leadership initiatives.
• Translate business strategy into scalable regional marketing plans.
• Drive customer-centric decision making throughout the organization.
• Lead enterprise growth initiatives and strategic campaigns.
• Support fundraising narratives and investor-facing positioning.

Regional Brand Strategy and Positioning

Lead and own all aspects of regional brand development:

• Build and evolve master brand architecture.
• Develop differentiated market positioning.
• Strengthen brand equity across APAC markets.
• Drive brand consistency across all channels.
• Establish thought leadership and market authority.
• Lead corporate storytelling and brand narratives.
• Manage brand governance and standards.

Responsibilities include:

• Market segmentation and audience strategy.
• Competitive positioning analysis.
• Consumer insights and market intelligence.
• Regional campaign development.
• Brand performance measurement.

Growth Marketing and Customer Acquisition

Lead regional customer acquisition and growth initiatives:

• Performance marketing strategy
• Digital customer acquisition
• Demand generation
• CRM and lifecycle marketing
• Loyalty and retention programs
• Lead generation initiatives
• Marketing automation
• Customer funnel optimization
• Conversion rate optimization

Specific responsibilities:

• Own growth and acquisition KPIs.
• Build scalable customer acquisition systems.
• Optimize ROI across paid and organic channels.
• Improve customer lifetime value metrics.
• Drive acquisition economics and efficiency.
• Build data-driven marketing frameworks.

Digital Platforms and Marketing Technology

Provide leadership across:

• Marketing technology stack
• Customer data platforms
• Analytics and attribution
• AI-enabled marketing tools
• Digital channels
• Platform engagement strategies
• Omnichannel customer journeys
• Personalization initiatives

Responsibilities include:

• Drive marketing innovation.
• Improve marketing automation.
• Enhance customer insights capability.
• Develop scalable digital growth systems.

Real Estate, Hospitality and F&B Ecosystem Marketing

Lead strategies supporting:

• Real estate assets and developments
• Hospitality platforms
• F&B technology solutions
• Merchant ecosystems
• Consumer marketplaces
• Strategic partnerships
• Community and experience-led initiatives

Responsibilities include:

• Launch market expansion campaigns.
• Build regional partnerships.
• Drive ecosystem growth.
• Support commercialization initiatives.

Corporate Communications and Public Relations

Oversee:

• Corporate communications
• Media relations
• Executive positioning
• Crisis communications
• Investor communication support
• Industry events
• Public affairs initiatives

Responsibilities:

• Establish media relationships.
• Drive executive visibility.
• Strengthen corporate reputation.
• Manage external communications strategy.

Marketing Analytics and Business Intelligence

• Build KPI frameworks.
• Develop executive dashboards.
• Lead attribution strategy.
• Drive data-informed decision making.
• Monitor market and competitive intelligence.
• Establish ROI measurement systems.

Team Leadership

• Build and lead a high-performing regional marketing organization.
• Recruit and mentor top talent.
• Create scalable operating structures.
• Manage agencies and external partners.
• Build collaborative cross-functional relationships.
• Establish performance culture and accountability.

Candidate Requirements

Education

• Bachelor's degree in Marketing, Business, Communications or related discipline.
• MBA or postgraduate qualifications preferred.

Experience

• 15+ years of progressive marketing leadership experience.
• Significant executive-level experience leading regional marketing organizations.
• Strong APAC leadership experience.
• Experience in technology-enabled, digital-first businesses.
• Experience in hospitality, F&B, consumer platforms, marketplaces, real estate or adjacent industries preferred.
• Proven experience managing high-growth and scaling businesses.
• Strong understanding of digital acquisition and performance marketing.
• Experience supporting fundraising, investor communications or growth-stage companies preferred.

Technical Expertise

Candidates should demonstrate strong knowledge in:

• Brand strategy
• Performance marketing
• Growth and acquisition
• CRM and lifecycle marketing
• Marketing technology
• Analytics and attribution
• Customer experience
• Strategic partnerships
• Corporate communications
• APAC consumer markets
• Data-driven marketing systems