Role Overview:
Lead the Group's overall marketing, branding and corporate communications strategy, driving brand positioning, market presence, customer engagement and commercial growth across the Group and its subsidiaries.
Key Responsibilities:
- Develop and execute Group-wide marketing strategies, plans, budgets and KPIs aligned with business objectives.
- Lead brand strategy and corporate identity across the Group and subsidiaries, ensuring consistent positioning and messaging.
- Drive digital marketing and online presence, including websites, social media, digital campaigns, analytics and emerging marketing technologies.
- Partner with Business Unit Heads to drive revenue growth, market expansion and new business opportunities through market research, competitor analysis and go-to-market strategies.
- Lead corporate communications and PR, including media relations, corporate announcements, key messaging, reputation management and crisis communications.
- Oversee marketing campaigns, corporate events, exhibitions, launches and promotional activities across business units.
- Manage marketing budgets and evaluate ROI, lead generation, engagement, brand visibility and campaign performance.
- Ensure marketing activities uphold corporate governance, regulatory compliance, ethical standards and brand reputation.
Requirements:
- Bachelor's Degree in Marketing, Business, Communications or related field
- 12–15+ years of progressive marketing experience, including significant senior leadership experience.
- Proven expertise in corporate marketing, branding, digital marketing and communications.
- Experience managing marketing across multiple business units, subsidiaries or diversified industries is highly preferred.
- Strong commercial acumen, with the ability to link marketing strategies to revenue and business growth.
- Strong background in brand management, digital strategy, corporate communications and market development.
- Experience in a public-listed company or large Group of Companies is an advantage.
- Strong leadership, strategic thinking, analytical, communication and stakeholder management skills.
The salary for this position is up to RM 25,000.
Interested to explore this opportunity Kindly drop your resume to [Confidential Information]
Please be informed that only shortlisted candidate will be notified.
