Clinical Application & Optometric Workflow Support
Ensure clinical excellence, repeatable outcomes, and seamless workflow execution.
- Deliver deep-dive training on the PRESBYOND treatment workflow, including patient selection, refraction protocols, centration, cyclotorsion, treatment planning, and outcome interpretation.
- Train surgeons and optometrists on excimer setup, MEL90 PRESBYOND parameters, and refractive planning techniques.
- Provide on-site case support and evaluations to optimize early outcomes and build surgeon confidence.
- Develop standardized clinical SOPs, surgeon guides, and pre/post-op best-practice protocols.
- Support optometrists on accurate refraction, binocular balancing, aberration considerations, and suitability assessment.
- Conduct product demonstrations, presentations, and trainings for ZEISS PRESBYOND, ZEISS Refractive devices and ZEISS Refractive Workflows.
2. In-Clinic Practice Development Consulting (PDC) Excellence
Improve conversion, expectation management, and patient understanding at every touchpoint.
- Train counsellors, optometrists, and call-center agents on patient-friendly PRESBYOND communication.
- Conduct regular role plays, objection handling sessions, and counselling confidence workshops.
- Develop scripts and communication frameworks for enquiry handling, adaptation expectations, visual performance, and comparison vs. monovision.
- Create and deploy PRESBYOND patient-journey materials (digital + physical), and track usage impact.
- Guide clinics in designing end-to-end patient experience to improve counselling efficiency and satisfaction.
3. Training & Capability Building for Local Country Teams
Build strong local expertise and ensure sustainable adoption through internal upskilling.
- Train local Sales, CAS, PDC, and Marketing teams on PRESBYOND clinical fundamentals, workflow, patient profiles, and best practices.This may include; product training, application training and providing relevant clinical papers, product technical specifications, competitor analysis and fight cards
- Develop train-the-trainer programs to ensure consistent knowledge transfer within each country.
- Provide field coaching during clinic visits to strengthen team confidence and competence.
- Conduct quarterly capability assessments and recommend targeted development plans for each market.
- Lead cross-functional learning sessions (clinical + PDC + marketing) to align teams on category-building strategies.
- Document and share best practices across countries to harmonize PRESBYOND execution regionally.
- Conduct market scanning to report competitors activities, analysis & market trend for management decision making
- Identifying and building potential KOLs for various local and regional symposiums together with Professional Education.
Any other duties & responsibilities as assigned by the management.
