About Involve Asia
Involve Asia is a leading partnership marketing platform that connects advertisers with affiliates, influencers, content creators, and other partners to grow their business through performance-based marketing. We're on a mission to empower the digital economy across Southeast Asia and beyond, and we're looking for passionate individuals to grow with us.
About The Role
As Commercial Director, you will own the commercial strategy and revenue outcomes for Involve Asia's advertiser business. You are responsible for setting the direction of our go-to-market approach, building and scaling high-performing commercial teams, and driving sustainable revenue growth across the region.
You will have full ownership of the commercial P&L for your portfolio, setting targets, pricing and commercial frameworks, and resourcing decisions, while partnering closely with Product, Affiliate Development, Marketing, and Business Development to ensure our commercial strategy is reflected in everything we build and sell.
Key Responsibilities
- Commercial Strategy & Leadership
Own the commercial strategy for the advertiser business, setting revenue targets, growth priorities, and go-to-market plans in line with company objectives. Build, lead, and scale regional commercial teams including Account Management, Client Success, and establishing the org structure, hiring plans, and leadership pipeline needed to support growth. Define KPIs, commercial frameworks, and performance standards across the client lifecycle, from acquisition through renewal and expansion. Report on commercial performance, pipeline health, and revenue forecasts to the management team.
- Revenue Growth & Portfolio Management
Own end-to-end revenue performance across the advertiser portfolio, including new business growth, account expansion, retention, and churn reduction. Develop and execute strategic account plans for key and enterprise clients, identifying opportunities for deeper partnership and commercial expansion. Set and evolve pricing, packaging, and commercial terms in response to market dynamics and competitive positioning. Build a scalable, repeatable commercial playbook that the wider team can execute against as the business grows.
- Client Relationships & Market Positioning
Act as the senior executive sponsor for Involve Asia's most strategic client relationships, building trusted, C-level relationships that anchor long-term partnerships. Represent Involve Asia externally at industry events, client engagements, and partnership discussions to strengthen brand positioning and open new commercial opportunities. Stay close to market trends, competitor movements, and client needs to keep the commercial strategy sharp and forward-looking.
- Cross-Functional Leadership
Partner with Product to ensure the roadmap reflects commercial priorities and client needs, championing the voice of the market in product decisions. Work closely with Affiliate Development, Marketing, and Business Development to align on integrated go-to-market strategies and ensure cohesive delivery of solutions to clients. Collaborate with Finance on forecasting, budgeting, and commercial reporting. Serve as a key member of the leadership team, contributing to company-wide strategic planning beyond the commercial function.
What We're Looking For
- Extensive experience in a senior commercial, revenue, or client-facing leadership role, ideally within affiliate/partnership marketing, adtech, or a related digital platform business
- A track record of owning revenue targets and P&L, and of building/scaling commercial teams
- Strong executive presence, with experience managing senior client and internal stakeholder relationships
- Strategic thinker who is equally comfortable operating hands-on when needed
- Experience working cross-functionally with Product, Marketing, and Business Development teams
- Deep understanding of the Southeast Asian digital/affiliate marketing landscape is a strong advantage
Who we look for – the ideal profile:
- 8+ years of experience in digital marketing, affiliate marketing, partnership management, or client success, with at least 3 years in a senior leadership or managerial role.
- Proven track record of managing high-performing teams across multiple markets or regions.
- Deep understanding of the performance marketing and eCommerce ecosystem in Southeast Asia.
- Strong commercial acumen with a strategic mindset; capable of balancing client goals with Involve Asia's growth objectives.
- Excellent communication, presentation, and negotiation skills.
- Data-driven with the ability to translate insights into actionable strategies.
- Bachelor's degree in Business, Marketing, Communications, or a related field; MBA is a plus.
