Job Description:
Marketing Investment Strategy
- Design and optimize the strategy for key buyer marketing activities (e.g., campaigns, live-stream incentives, voucher mechanics) specifically targeted to drive FBS adoption. Work directly with Marketing and Business Intelligence (BI) teams to align investment with FBS commercial targets.
Buyer Behavior and Growth Analysis
- Own the deep-dive analysis of buyer-related metrics critical to FBS success. This includes analyzing buyer growth, retention, and churn patterns and rigorously quantifying the contribution of specific marketing activities and investment to overall FBS growth.
ROI Optimization and Financial Modeling
- Develop and manage complex financial models to forecast, track, and optimize the Return on Investment (ROI) for all buyer investment initiatives. Recommend scaling or pivoting investments based on performance data and efficiency metrics.
Campaign and Initiative Design
- Serve as the commercial lead in designing innovative buyer-facing incentives and campaigns. Ensure campaigns are structured to drive measurable behavioral change toward FBS products.
Cross-Functional Alignment and Execution
- Act as the primary liaison between the FBS Commercial team and the central Marketing and BI teams. Drive execution excellence by translating strategic investment decisions into clear operational plans for marketing deployment.
Requirements:
- Experience & Industry: Minimum 3-5 years of working experience. Strong preference for experience in Marketing or Marketing Strategy within E-commerce, Tech, or a similar fast-paced consumer-facing environment.
- Analytical Prowess: Must be highly analytical with a proven ability to conduct quantitative analysis on buyer/consumer behavior (growth, churn, elasticity). Comfortable with large datasets and financial modeling focused on investment ROI.
- Commercial Acumen: Strong understanding of marketing P&L and the commercial impact of buyer incentives. Ability to identify and quantify the levers that drive consumer adoption of new features or services.
- Project Management & Stakeholder Influence: Proven ability to manage complex analytical projects and influence cross-functional teams (especially Marketing and BI) without direct authority.
- Strategic & Creative Thinker: Ability to combine structured, data-driven thinking with creative ideas for campaign design and incentive mechanics.
