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Functional
Grow the Existing to Bank (ETB) SME base of retail community businesses (Sole Prop, Partnerships, or Sdn Bhds with Annual Sales Turnover (AST) of below RM 50m to grow product holdings and profitability
Bring in New to Bank (NTB) customers to the branch via community business visitations, roadshows, or other branched based sales activities
Leads provided by HQ will be a source of acquiring NTB SME customers
The acquisition of NTB customers or profitability growth of ETB customers can be through a variety of products offered
Merchant services, Deposit accounts, secured loans (HP, Mortgage, OD on FD), and unsecured products (Business Cash Loans), BANCA
Growing ETB CASA balances will be one of the key focus of CBM, requiring the person to be capable of providing after sales support of helping set-up the digital platform for the customers (Connect FIRST) to perform online payment and payroll, which will ease the business transition into the Hong Leong online platform
The CBM must understand SME lending requirement to acquire, evaluate and to submit loan applications for the SME segment
The CBM must work very closely with the Branch Managers and Area Manager to further develop the segment penetration and profitability growth
Comply to statutory requirement and sales compliance in relation to FSA, KYC, AMLA and all relevant
Internal policies & procedures and sales compliance
