Conference Specialist

Job Description

Conference Delegate Sales

• Promote conferences, seminars, forums, and executive events to corporate clients and professionals.
• Identify and approach potential delegates through cold calling, email campaigns, networking, and referrals.
• Convert enquiries into confirmed registrations.
• Meet or exceed delegate registration and revenue targets.

Sponsorship & Exhibition Sales

• Identify prospective sponsors and exhibitors aligned with conference themes.
• Present sponsorship and exhibition packages to potential partners.
• Negotiate sponsorship agreements within approved pricing guidelines.
• Build long-term relationships with sponsors and exhibitors to encourage repeat participation.

Business Development

• Identify new business opportunities and target industries.
• Develop and maintain a pipeline of prospective clients.
• Generate repeat business through excellent account management.

Client Relationship Management

• Serve as the primary contact for delegates, sponsors, and corporate clients throughout the sales process.
• Respond promptly to enquiries and provide accurate information about conference offerings.
• Maintain regular communication with existing clients to promote upcoming events.

Sales Administration

• Prepare quotations, proposals, sponsorship packages, and registration documents.
• Maintain accurate sales records and customer information in the system.
• Track sales activities, opportunities, and conversion rates.
• Prepare weekly and monthly sales reports.

Market Intelligence

• Monitor industry trends and competitor events.
• Identify new market segments and potential clients.
• Gather customer feedback to improve conference offerings and sales strategies.

Job Requirements

1. Bachelor's degree in Business Administration, Marketing, Sales, Communications, or any related field.
2. 2–5 years of experience in B2B sales, conference sales, training sales, event sales, or corporate business development.
3. Experience selling professional training, conferences, sponsorships, or corporate services is preferred.