The Role:
Tesla is looking for a Consumer Engagement/ Leads Generation Specialist to support the marketing organization with various responsibilities including content creation, lead generation and retail marketing events in Malaysia. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
Responsibilities:
Above-the-line communications and content creation
- Develop overall above-the-line communications strategy to target different segments that aligned with sales objectives, include but not limit to digital, social media, PR and influencer engagement
- Plan and execute social media calendar to drive brand awareness and educate the market about EV and sustainability
- Create and localize visuals or video footages for different platforms and channels usage
- Oversee and implement e-newsletter, sales collaterals, print materials and other related marketing materials to support business needs
- Manage external agencies to produce quality work in supporting marketing objectives
Marketing Campaigns
- Work with the team to develop targeted marketing plans with a coherent integration of marketing tactics, event and activities to achieve business goals
- Collaborate with internal teams and external vendors, to develop, manage and implement leads generation campaigns including test drives activities, product launches, pop-up stores, in-store activations, and corporate partnership events etc
- Assist in event executions and provide on-site support whenever necessary
- Handling tracking and measurement of the campaign results, performing results analyses and evaluation
Marketing Operations
- Ensure compliance with global brand strategy and corporate identity for Tesla Motors
- Support any ad-hoc tasks as required
Requirements:
- Minimum 5 years solid experiences in marketing, experience in communications or content creation is a plus
- Proficiency in design tools (Adobe Illustration / Photoshop / Premier Pro / Figma etc.) is required
- Excellent communication skills and fluency in English and other local languages.
- A good team player who also thrives working independently
- Excellent coordination, multi-tasking, and organizational skills
- Result driven, hands-on, positive can do attitude, passionate and able to show commitment and to inspire others.
- Proven ability to work in a fast-paced, dynamic, and deadline-oriented environment
- Large company discipline with small company entrepreneurial attitude
