Consumer Marketing Manager

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

A day in the life of...

• Responsible for developing category & brand MBS vision and strategy
• Set long term strategic direction for category and brands via clear inspiring visions & brand essence aligned in the market and SBU
• Generate compelling consumer insight to develop winning brand portfolio / category strategies vs. competition
• Develop marketing plans in the ICP process by identifying the key opportunities (incorporating understanding on consumers, competition and external environment) and develop action plans for the category & brands in line with business objectives
• Manage innovation & renovation based on consumer insights which includes identify opportunities, product conceptualizing, prepare and implement launch and post evaluation
• Creating engaging brand experience through strong Big Ideas at relevant consumer touch points including consumer promotions
• Monitor & analyse category/brand performance including competitive benchmarking
• Propose optimal PFME budgets for category / brands based on ICP. Ensure all PFME investment is properly reviewed and evaluated

What will make you successful...

•  Graduate with 10 years experience in Consumer Marketing and/or CCSD with field sales experience or exhibits strong functional skill and leadership capabilities 
•  Demonstrable record of success in building portfolio of brands based on consumer insights
•  Successfully led a team of direct reports