Role Summary:
We are an award-winning HR services vendor to provide professional payroll outsourcing services, recruitment services and HR Tech software development with strong presence in APAC. We are looking for a Senior Content & Digital Marketing Specialist to help developing high-quality B2B marketing content that supports brand awareness, lead generation and business growth. This role will drive content strategy, website content management, SEO and AI visibility initiatives while working closely with internal stakeholders and external agencies to strengthen the company's digital presence. Work location: KL Eco City, Malaysia.
Key Responsibilities:
Content Strategy & Development
- Develop and manage high-quality B2B marketing content across digital channels, including website content, blogs, case studies, whitepapers, thought leadership articles, brochures, eDMs and sales enablement materials.
- Plan and maintain the editorial calendar to support business priorities and marketing campaigns.
- Create compelling copy for email campaigns (eDMs), landing pages and digital marketing campaigns.
- Translate technical information into engaging, customer-focused content suitable for B2B audiences.
- Adapt, localise and translate marketing content for regional markets using AI-assisted translation tools where appropriate, while ensuring accuracy and brand consistency.
SEO, GEO & AI Visibility
- Optimise new and existing content for SEO, Generative Engine Optimisation (GEO) and AI-powered search visibility.
- Work closely with the company's SEO agency to implement content optimisation recommendations and improve website performance.
- Conduct keyword research, content reviews and content gap analysis to improve search visibility and lead generation.
- Support initiatives that improve content visibility across traditional search engines and emerging AI search platforms.
Website & Campaign Support
- Manage website content updates and ensure content remains accurate, relevant and aligned with business objectives.
- Support digital marketing campaigns with engaging written content across multiple channels.
- Collaborate with business stakeholders to develop customer-focused content that supports marketing and sales initiatives.
AI-enabled Content & Continuous Improvement
- Leverage AI tools to improve content research, writing, editing and translation while maintaining high editorial quality.
- Monitor content performance and recommend improvements based on SEO insights and business priorities.
- Stay updated on emerging trends in SEO, AI search and content marketing to continuously improve content effectiveness.
Requirements:
- Bachelor's Degree in Marketing, Communications, or related disciplines.
- Solid marketing experience in B2B service industry.
- 5+ years of experience in B2B content marketing, content strategy, copywriting and digital marketing.
- Proven experience writing B2B marketing content, including website content, blogs, case studies, whitepapers, thought leadership articles, eDMs and digital campaign copy.
- Proven experience working with Content Management Systems (e.g. WordPress) and SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs or similar platforms.
- Excellent English writing, editing and proofreading skills with strong attention to detail.
- Familiar with SEO, GEO and AI tools (e.g. ChatGPT, Gemini, Claude or similar)
- Excellent English writing and able to read Chinese.
