Content And Marketing Executive

Company Description 6IXTY8IGHT is a fashion brand founded in Hong Kong in 2002, known for its young, playful, and carefree spirit. The brand focuses on empowering individuals to feel confident in their bodies and express themselves through a wide range of effortlessly chic fashion lingerie and apparel. Its product offerings include bras, panties, nightwear, loungewear, casualwear, and accessories, making it a one-stop shopping destination. With over 200 stores across China, Hong Kong, Taiwan, and Southeast Asia, including Singapore and Malaysia, 6IXTY8IGHT delivers seamless online and offline shopping experiences. Guided by the meaning of Unleash Your Infinite Style, the brand celebrates infinite possibilities and styles that inspire confidence and joy in everyday life.

Role Description The Content and Marketing Executive is a full-time, on-site role based in Kuala Lumpur. This role is responsible for planning, creating, and managing digital and offline content that aligns with the brand's voice and seasonal campaigns. Day-to-day tasks include developing social media content calendars, writing and editing copy for websites, emails, and promotional materials, and coordinating visual assets with design teams.

The role also involves supporting marketing campaigns, tracking performance metrics, optimizing content for engagement and conversion, and collaborating with retail and e-commerce teams to ensure consistent brand messaging. The Content and Marketing Executive will participate in brainstorming creative concepts, assist in event or campaign execution, and maintain an understanding of market trends and customer behavior.

Qualifications

• Strong content creation abilities, including copywriting, storytelling, and basic editing skills for digital and print channels.
• Experience in social media and digital marketing, covering content planning, platform management, and basic performance analysis.
• Exposure to brand marketing and campaign execution, preferably within fashion, retail, or lifestyle industries.
• Ability to conduct market and audience research to inform content strategy and support data-driven marketing decisions.
• Excellent written and verbal communication skills in English; proficiency in additional languages commonly used in the region is an advantage.
• Strong attention to detail, time management, and organizational skills, with the ability to handle multiple projects and deadlines.
• Comfort working collaboratively with cross-functional teams, including design, e-commerce, and retail operations.
• Proficiency with common digital tools (e.g., CMS platforms, social media management tools, basic analytics dashboards); familiarity with design or layout tools is a plus.
• Bachelor's degree in Marketing, Communications, Journalism, Fashion, or a related field, or equivalent relevant experience.
• Genuine interest in fashion, lingerie, and youth-oriented lifestyle brands, with a good sense of visual and brand