Job Description:
1. Content Strategy
- Oversee the creation of official account content, ensuring short videos are optimized for Shoppable features
- Collaborate with the creative team to develop high-converting hooks and product-centric storytelling
2. Video Shooting & Editing
- Shoot videos using phone or basic equipment
- Edit videos using tools like CapCut or TikTok editor
- Add captions, effects, and trending sounds
- output expectation, 3–5 videos per day (20–30 per week)
- Fast turnaround (same-day or next-day edits)
3. Content Scheduling & Timeline Execution
- Ensure all content is uploaded accurately and on time according to the content calendar
- Follow campaign timelines, product launches, and marketing schedules
4. Performance Ownership
- Take full responsibility for video performance
- Monitor video key metrics
- Use insights to refine future content strategies
5. Shop Management & Campaign
- Manage end-to-end TikTok Shop backend operations, including product listing, stock management, and SKU bundling strategies
- Plan and execute platform campaigns (e.g., 10.10, 11.11, Payday Sale) and customized brand promotions to drive traffic
- Optimize product display, titles, and descriptions for better search & shopping center visibility
6. Data & GMV Accountability
- take full ownership of Shop GMV goals, monitoring key metrics such as CTR, CVR, and Average Order Value (AOV)
- Analyze performance data to adjust pricing strategies and product selection
- Take full responsibility for video performance
- Monitor video key metrics
- Use insights to refine future content strategy
7. Collaboration & Reporting
- Work with marketing / sales team on campaigns
- Provide simple weekly reports
Requirements:
- Minimum 1+ years of hands-on experience in TikTok Shop (Seller Centre) management
- Proven track record in driving GMV growth for FMCG, Beauty, or Sports brands
- Deep understanding of TikTok's algorithm and e-commerce conversion funnel
- Proficient in English and Mandarin (due to coordination with regional teams/HQ)
- Able to multi-tasking and adapt to fast pace environment
