Content Creator & Social Media Manager

Location: Malaysia, Petaling Jaya, Damansara Perdana

Work Arrangement: Hybrid 

Industry: FMCG (Home & Personal Care), Sustainability, Ecommerce

Employment Type: Full Time Contractor

About SimplyGood

SimplyGood is a Singapore-born eco home care brand on a mission to take single-use plastic out of cleaning. Our waterless, plastic-free system (laundry detergent sheets and dissolvable cleaning tablets) is far lighter and smaller than traditional liquid products, which cuts plastic, storage and shipping waste. The products are safe, non-toxic and independently lab-tested for performance.

We have been featured in Forbes, The Straits Times, Business Times, CNA, Tatler Asia and MoneyFM 89.3. We hold certifications including USDA BioPreferred, EPA Safer Choice and Leaping Bunny, and we are backed by investors. 

Instagram @simplygood_sg · TikTok @simplygood_sg

Read this first

We are not a detergent company that posts content. We are a media company that happens to sell detergent.

We are also an AI-first company. We utilize AI and agentic work flow in our daily work and process. We hire people who can use AI to do the work. If AI tools are a gimmick to you, this is not your role. If you have already worked out how to 10x your output and quality with AI, keep reading.

This is one person owning our entire organic social presence across three platforms. You are a strategist, storyteller, creator and producer rolled into one. You research, write, shoot, edit, post and grow our social media community. It is a builder role, not a posting role, and every piece of content is pointed at brand recognition, engagement and conversions, not vanity reach.

Job Description

Platforms (in priority order):

1. TikTok (primary) — daily short-form, trend-native, our main organic growth engine.
2. Instagram — Reels, Stories, feed. Demo, social proof, lifestyle.
3. Facebook — our 35 to 54 and 50 to 65 buyers live here. Reels plus community.

Content production and storytelling (your core, around 70% of the role):

• Generate, edit and publish content daily. At least 3 published posts per day 
• Plan and produce video and Reels for TikTok, Instagram and Facebook content. Formats span Reels, Short video, GIFs, Images and Carousels.
• Shoot and edit your own videos. You are comfortable on camera as on-screen talent and you can also direct others.
• Create fun and engaging viral content across various social media channels 
• Competitor research & content strategy: platform trends, competitor content, what is working in the category. Move fast on a hot format and ship a SimplyGood version the same day.

Influencer and creator collaboration:

• Reach out to, liaise with and coordinate external creators and talent to film our scripts. Own the shoot from brief to final cut.
• Identify and collaborate with relevant content creators, KOLs and brand advocates for content creation and collaboration.
• Translate briefs into compelling content with them.

Social media management and community:

• Manage all social media platforms of the brand (Instagram, Facebook, Tiktok, LinkedIn, etc).
• Own the end to end of all social media accounts: schedule and arrange posts, keep the calendar running, maintain a consistent posting cadence.
• You are the brand's voice. Reply to comments and DMs quickly, nurture the community, keep tone consistent with our brand and messaging.
• Source, edit and repost UGC. Surface customer stories and testimonials as content.
• Watch brand mentions and conversations. Surface issues early with a proposed fix.

Metrics, analytics and reporting:

• Own and grow our organic metrics: engagement, likes, shares, comments, saves and follower growth.
• Audit our social presence, track content and trend data, and report social media KPIs weekly so we know what is working and why.
• Read performance every week. Kill what is not working, double down on what is, bring the next set of bets.
• Feed the test bed: when an organic post wins, hand it to the Performance Content Strategist to scale as paid. When paid finds a winning hook, adapt it for organic.

Requirements

• 2 - 3 years making organic social content for a brand, or as a creator with real audience growth you can point to.
• A TikTok-first instinct. You are an expert at hooks and viral organic content, and your portfolio proves it.
• A storyteller's instinct. You can turn an everyday product into content people want to watch and share.
• You shoot and edit your own video, and you are comfortable on camera as on-screen talent.
• Daily, demonstrable use of AI content tools, with a portfolio that proves the lift.
• Comfort with social analytics. You read engagement, follower growth and trend data, and you act on it.
• Excellent written and spoken English.
• Based in Petaling Jaya or willing to relocate. This is an in-office role at our MY HQ.

Nice to have

• An existing personal creator following.
• Experience coordinating and directing external creators or UGC talent.
• Familiarity with eco, home care, parenting or lifestyle niches.
• Advanced video editing chops beyond AI tools.