At Bloomthis, we believe flowers are more than just gifts—they create meaningful moments. As we continue expanding our presence within the Chinese-speaking market, we're looking for a creative and passionate XHS (Xiaohongshu) Content Creator to help grow our presence through authentic storytelling, engaging content and meaningful community engagement. If you're someone who enjoys creating lifestyle content, keeping up with social media trends, and bringing creative ideas to life, we'd love to hear from you.
Key Responsibilities
A. Content Creation
- Manage and grow Bloomthis's social media presence, with a primary focus on Xiaohongshu (RED/XHS).
- Plan, create and publish engaging content for the Bloomthis Xiaohongshu (RED/XHS) account.
- Shoot and edit high-quality short-form videos, photo and carousel posts that are native to each platform.
- Write compelling Mandarin captions and copy that resonate with the Xiaohongshu audience.
- Stay updated on Xiaohongshu trends, content formats and best practices to continuously improve content performance.
- Leverage AI-powered creative tools to enhance content production, storytelling and creative ideation.
- Engage with the Xiaohongshu community by responding to comments and messages while fostering meaningful interactions with followers.
- Support the founder's personal brand through content planning, shooting and editing for social media.
- Potentially can supporting content creation across Facebook, LinkedIn, YouTube, TikTok and other relevant platforms when required to.
- Schedule and publish content according to the content calendar to ensure timely and consistent posting.
- Monitor content performance and share insights and recommendations to optimise future content.
B. Campaign & Events
- Support the planning and execution of online and offline marketing campaigns, brand activations and events.
- Capture photo and video content during campaigns and events for timely use across social media platforms.
C. Brand Design Support
- Collaborate with the Brand team and in-house designer to review marketing materials, including social media creatives, event collaterals and presentation decks.
- Provide creative input and feedback to ensure brand visuals remain consistent with the Bloomthis brand identity.
D. Influencers & Partnership
- Assist in coordinating with influencers, content creators and brand partners for campaigns and collaborations.
- Support the execution of partnership activities and content deliverables.
Requirements
Qualifications & Experience
- Diploma or Bachelor's Degree in Marketing, Communications, Mass Communication, Digital Media or a related field.
- 1–3 years of experience in content creation, social media management, digital marketing or a related creative role.
- A portfolio showcasing your creative work across social media content, photography, videography, video editing or other visual storytelling projects.
Skills and Attitude
- Fluent in Mandarin and English, with strong written and verbal communication skills.
- Exceptional eye for aesthetics, composition and brand consistency.
- Confident in planning, shooting and editing both photo and video content for social media platforms.
- Strong understanding of Xiaohongshu (RED/XHS) and its content culture, with familiarity across platforms such as Instagram, TikTok, Facebook, LinkedIn and YouTube.
- Platform-native mindset — you understand how content should be tailored to different social media platforms rather than taking a one-size-fits-all approach.
- Proficient or quick to learn creative tools such as CapCut, Canva, Adobe Premiere Pro, Photoshop or similar editing and design software.
- Comfortable appearing on camera when required.
