About us:
Established in 2015, Uhomes.com is one of the leading accommodation booking platforms for global students.
Backed up by prominent investors such as New Oriental group, listed company on NYSE with market cap of $13bn; and Translink capital, a venture capital fund from Silicon Valley and a few more. Since 2015, Uhomes hasan international operation with offices located in the London, New York, Boston and Los Angeles and Beijing and operations in over 27 countries or regions.
Who are we looking for:
The Social Media Strategist will be responsible for managing and growing our social media channels, fostering community engagement and creating and executing comprehensive marketing strategies to promote assigned products. This role requires a strategic thinker with strong communication skills, a deep understanding of social media trends, community management and the ability to work collaboratively with cross-functional teams.
You will be working full time from Monday to Friday in our office located at KL Eco City.
Responsibilities
- Produce engaging visual and written content for social media platforms, including but not limited to, Youtube, TikTok, Facebook, Instagram & XHS
- Plan and manage a monthly content calendar, ensuring that posts are engaging and consistent with the brand&aposs identity across all platforms
- Conduct market analysis and research to identify the latest trends, and assist in developing a social media content calendar to maintain a consistent posting schedule
- Source and curate user-generated content, as well as relevant industry news, articles and trends for sharing on social media
- Work closely with different teams to ensure content aligns with ongoing marketing campaigns, sales initiatives, and promotions
- Proficient in content creation tools such as editing software, Canva, and various social media apps.
- Engage with the online community by responding to comments, messages, and mentions, while tracking key social media metrics to measure content performance and campaign success
- Analyse industry and competitor trends to propose new digital content
- Stay current with social media trends, platform updates, and emerging technologies
- Explore fresh concepts for content curation and be receptive to new approaches.
Qualifications
- Bachelors degree in Marketing, Communications, Business, or a related field
- Solid 2 years of experience in social media management, community engagement and marketing/ digital marketing
- Proven track record of developing and executing social media platforms
- Experience in Youtube and Tiktok is preferred
- Strong understanding of social media platforms, trends and best practices
- Excellent written and verbal communication skills in English and Chinese
- Proficient in social media management tools and analytics platforms
- Ability to work effectively in a fast-paced, dynamic environment
- Experience with content creation and graphic design/ canva tools is a plus.
Our advantages
- Great learning and developing opportunity
- Next to LRT (Abdullah Hukum station)
- Flexible working hours
- Smart Casual Attire
- Dynamic & friendly working environment
- Opportunity to work in an international team environment
