Content Creator

Role Description

The Content Creator will be responsible for planning, creating, and executing content for platforms such as TikTok, Instagram, Facebook, and other digital channels. This role requires creativity, trend awareness, strong storytelling, and the ability to turn products and campaigns into compelling content.

Qualifications

• Plan, create, and publish engaging content for TikTok, Instagram, Facebook, and other digital platforms
• Develop content ideas that align with campaigns, product launches, promotions, and brand direction
• Shoot and edit short-form videos, lifestyle content, behind-the-scenes content, and product-focused content
• Write captions, hooks, and content copy that improve reach and engagement
• Stay updated on social media trends, viral formats, and platform changes
• Work closely with marketing, retail, and creative teams to produce relevant and timely content
• Feature products in a natural and compelling way to support brand awareness and sales
• Attend shoots, store events, activations, and live sessions to capture content when needed
• Monitor content performance and suggest improvements based on results
• Maintain organized content files, drafts, and production schedules

Requirements

• Bachelor/ Degree in Mass Communication, Multimedia, Creative Content, or related field
• Experience in content creation, social media, or digital marketing is an advantage
• Strong understanding of TikTok, Instagram Reels, and current content trends
• Basic skills in video editing tools such as CapCut, Premiere Pro, or similar software
• Confident in filming, presenting, or appearing in content when required
• Creative thinker with strong storytelling and idea generation skills
• Good communication skills and ability to work in a fast-paced environment
• Passion for fashion, branding, and digital culture is a plus