Content Lead

The Role

As a Content Lead, you are the driving force behind the development and execution of a comprehensive content marketing strategy. Your role encompasses overseeing site and blog optimization, managing a central content media hub, maintaining editorial finesse, and ensuring a consistent brand voice. Collaborating with cross-functional teams, you play a pivotal role in user experience optimization, multichannel content integration, and content distribution strategies. Your commitment to data-driven decision-making contributes to driving significant reach, enhancing reputation, and fostering revenue growth through strategic content initiatives.

Key Responsibilities:

Content Marketing Strategy:

• Develop and implement a comprehensive content marketing strategy, meticulously identifying target audiences and crafting detailed buyer personas.
• Map content to the buyer's journey, ensuring a seamless and strategic alignment with various stages of the customer lifecycle.
• Continuously assess and refine the content strategy to adapt to evolving market dynamics and business objectives.

Site and Blog Optimisation:

• Optimise website and blog content for search engines, ensuring it meets the highest standards of visibility and relevance.
• Implement best practices for proper keyword usage, meta tags, and URL structures to enhance search engine visibility and drive organic traffic.
• Employ advanced SEO techniques to contribute significantly to overall traffic growth through organic channels.

Content Media Hub Management:

• Take charge of creating and maintaining a centralised content media hub or library, ensuring it serves as a dynamic repository accessible to various teams and channels.
• Foster a collaborative environment where content can be easily shared and utilised across the organisation, promoting efficient and effective content utilisation.

Editorial Finesse:

• Maintain high editorial standards, balancing creativity and accuracy in all content.
• Collaborate with cross-functional teams to generate content that is both engaging and aligned with commercial objectives.
• Oversee the end-to-end production of various content types, demonstrating an unwavering commitment to maintaining high-quality standards.
• Ensure content is not only of exceptional quality but also deeply relevant to the target audience, aligning seamlessly with the brand voice and narrative.

Brand Communications and Strategy:

• Develop and maintain a consistent brand voice and tone across all content touchpoints.
• Collaborate with the marketing team to seamlessly integrate brand messaging into content.

User Experience Optimisation:

• Collaborate with the UX/UI team to ensure content enhances the overall user experience on the ecommerce platform.
• Conduct regular content audits to identify opportunities for improvement and optimisation.

Multichannel Content Integration:

• Develop content strategies for integrating content seamlessly across various channels, including email marketing, paid advertising, and affiliate marketing.
• Coordinate with different teams to align content with broader marketing initiative

Content Distribution, Syndication, and Optimisation:

• Develop and execute a comprehensive content distribution plan, leveraging a diverse set of channels such as social media, email marketing, influencers, and other relevant platforms.
• Optimise content for each distribution channel, utilising data-driven insights to maximise reach, engagement, and impact.
• Implement innovative strategies to boost traffic growth and expand the brand's digital footprint.

Driving Reach, Reputation, and Revenue:

• Regularly monitor content performance metrics using advanced tools such as Google Analytics, translating data into informed, data-driven decisions.
• Drive brand visibility, enhance reputation, and significantly contribute to revenue growth through the implementation of strategic content initiatives.

Cross-Funnel Optimisation:

• Collaborate closely with marketing and sales teams, optimising content strategies across the entire sales funnel.
• Tailor content to meet the unique needs of different stages, from building awareness and consideration to conversion and customer retention.

Staying Updated with Industry Trends:

• Stay at the forefront of industry trends, emerging technologies, and best practices in content marketing.
• Implement continuous improvements to the content strategy and execution based on industry advancements and performance insights.

Traffic Growth Strategies:

• Implement and lead strategies aimed at driving significant traffic growth, employing a combination of organic and targeted distribution methods.
• Conduct in-depth analyses of traffic patterns and user behaviour, identifying opportunities for further optimisation and sustained growth.

The Requirements

• 5 years working in related field (marketing, editorial, social media, PR)
• Degree in Marketing, communications, journalism or other related fields
• Proven experience in developing and implementing comprehensive content marketing strategies.
• Ability to meticulously identify target audiences and craft detailed buyer personas.
• In-depth understanding of SEO principles and advanced techniques.
• Experience developing content strategies for seamless integration across various channels (email marketing, paid advertising, affiliate marketing).
• Track record of developing and maintaining a consistent brand voice and tone across all content touchpoints.
• Experience creating and maintaining a centralized content media hub.
• Ability to foster a collaborative environment for efficient content sharing and utilization.
• High editorial standards with a balance of creativity and accuracy in content creation.
• Proficiency in using advanced tools such as Google Analytics for monitoring content performance metrics.
• Strategic thinking in driving significant reach, enhancing reputation, and contributing to revenue growth.
• Implementation and leadership of strategies aimed at driving significant traffic growth.
• In-depth analysis of traffic patterns and user behavior to identify opportunities for further optimization and sustained growth.

The Company

Comfort Works is a globally recognized E-commerce brand that manufactures custom sofa covers for furniture brands such as IKEA, Muji, Pottery Barn, West Elm, Crate and Barrel and many more.

After 10 years in the business and 1 million homes covered, we still maintain our customer first philosophy and our 5 star rating.

Perks and Benefits

• Competitive Base Salary with attractive benefits package.
• Hybrid working arrangements (3 days in office, 2 days WFH).
• Strong career progression opportunities.
• Work in an environment that values trust and autonomy
• Company Laptop & all the latest gadgets.
• Parking Allowance & MRT near the office.
• Casual Working Environment with snacks and a swimming pool.