Content Marketer Specialist

About the Role

We are looking for a Content Marketer Specialist to support global marketing content planning and production across our international markets. You will develop, produce, and optimize creative content that resonates with customers, with a primary focus on the US, UK, and Australia.

As part of a fast-growing AI-powered beauty e-commerce company, you will work closely with Performance Marketing team and other cross-functional teams to turn customer insights and business objectives into compelling image and video content. You will own the creative process from ideation and planning to production, performance analysis, and continuous optimization.

This role goes beyond simply producing content. You will experiment with different creative concepts, understand what drives customer engagement and conversion, and continuously identify the creative materials that can improve advertising performance and ROAS.

Responsibilities

A. Global Creative & Content Strategy

• Develop and execute creative content strategies aligned with business objectives, marketing campaigns, and target customer needs across global markets.
• Develop a deep understanding of our K-beauty platform, products, and customers, and translate customer insights into compelling creative concepts, messaging, and storytelling.
• Develop creative hypotheses around visual direction, messaging, formats, and content angles that can resonate with target audiences.
• Adapt creative concepts to different audiences, markets, and channels, with a primary focus on the US, UK, and Australia.
• Stay up to date with global content trends, consumer behavior, advertising formats, and emerging creative opportunities, including AI-powered content creation.

B. Creative Planning & Production

• Plan and produce image and video content for paid and digital marketing channels, from concept development through final production.
• Develop creative concepts, storyboards, scripts, copy, and visual directions tailored to campaign objectives and target audiences.
• Produce and edit creative assets directly using relevant image and video editing tools, as well as AI-powered creative tools.
• Develop channel-specific creative for platforms such as Meta and Google, considering their formats, audiences, and performance characteristics.
• Collaborate closely with Performance Marketers to manage the end-to-end, data-driven creative production process, from identifying performance insights and developing creative hypotheses to producing, testing, analyzing, and iterating creative assets.

C. Performance Analysis & Optimization

• Monitor and analyze creative performance using key metrics such as ROAS, CTR, CVR, and conversion performance to understand what drives business results.
• Identify high- and low-performing creative assets and develop hypotheses to understand the reasons behind their performance.
• Conduct creative testing across different concepts, messaging, visuals, formats, and audiences.
• Continuously iterate and optimize creative assets based on performance data, customer insights, and learnings from previous campaigns.
• Build a continuous test → learn → improve cycle to identify creative approaches that drive stronger advertising performance and sales.

Qualifications

• Minimum 3 years of experience in Creative Marketing, Content Marketing, Performance Marketing, Digital Marketing, or a related field.
• Strong experience in planning and producing advertising creative end-to-end, including both image and video content.
• Hands-on experience managing the full creative cycle from creative planning and production to performance analysis and iteration.
• Strong understanding of performance advertising and channel-specific creative formats, particularly Meta and Google.
• Proficient in image and video editing tools and comfortable using AI-powered creative and content creation tools.
• Strong understanding of creative principles, visual storytelling, messaging, and content development for digital audiences.
• Strong analytical and problem-solving skills, with the ability to connect creative decisions to advertising performance and business outcomes.
• Experience analyzing creative performance and using data to inform creative testing and optimization.
• Excellent written and verbal communication skills in English, with the ability to create and communicate content for global audiences and collaborate confidently in an international environment.
• Experience working with US, UK, or Australian audiences is a plus.
• Experience in K-beauty, beauty, e-commerce, D2C, or consumer brands is a plus.
• Experience creating short-form video content for platforms such as TikTok, Instagram Reels, or YouTube Shorts is a plus.
• Professional proficiency in Korean is a plus.
• Comfortable working in a fast-paced startup environment, with a strong bias toward experimentation, ownership, and continuous improvement.
• Self-motivated, proactive, highly organized, and comfortable taking ownership with minimal supervision.

What You Will Gain by Working at SkinSeoul

• Be at the forefront of a company pioneering and disrupting the ecommerce and skincare industry with advanced AI technology.
• Be part of the growth story and boost your career by joining an ambitious and fast growing company.
• Thrive in a dynamic environment and challenge yourself to solve unique business problems.
• Work in an international work environment with a flat organization.

About SkinSeoul

At SkinSeoul we stand at the unique intersection of AI, e-commerce, and beauty. We are disrupting the B2C e-commerce market in skincare and our vision is to be become the #1 skincare company globally. Also, we are expanding into the B2B segment, with a strategic focus on brand partnerships to create long-term, mutually beneficial collaborations.

Starting with K-Beauty, we have leveraged advanced AI technology to launch the world's largest Korean skincare store, with products at affordable prices, and a leading customer experience. SkinSeoul is an equal opportunity employer committed to fostering an inclusive, innovative, and learning environment with the best employees. We provide equal employment opportunities without regard to gender, identity, race, religion, nationality, age, marital status, disability, or any other protected status, as required by applicable law. If there is anything we can do to help ensure you have a comfortable and positive interview experience, please let us know.